“…This literature has analyzed not only its magnitude, including the prevalence of informal entrepreneurship (Autio and Fu, 2014; and the determinants of its variable prevalence (Dau and Cuervo-Cazurra, 2014;Siqueira et al, 2014;Thai and Turkina, 2014), but also its nature, including who participates (Thai and Turkina, 2014;Williams, 2007;Williams and Martinez-Perez, 2014;Williams and Nadin, 2010b;Round, 2007, 2008;Williams and Youssef, 2013) and their motives, such as whether they are necessity-and/or opportunity-driven (Adom, 2014;Adom and Williams, 2012;Maloney, 2004;Perry et al, 2007;Williams and Gurtoo, 2011;Williams et al, 2009). Until now however, and despite the growing understanding of the magnitude, characteristics and rationales underpinning informal entrepreneurship, little attention has been paid to what is to be done about entrepreneurship in the informal economy.…”