2017
DOI: 10.1108/ijqrm-04-2015-0050
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Evaluation and prioritization of service quality dimensions based on gap analysis with analytic network process

Abstract: Purpose The purpose of this paper is to identify customers’ critical demands through evaluating and prioritizing service quality dimensions (SQDs) based on service quality (SQ) gaps. Design/methodology/approach The customers of four-star hotels were asked to report on their expectations and perceptions about the service they were receiving. Afterwards, the gap between the customers’ expectations and perceptions was calculated. Eventually, the three sets of data were exploited to prioritize SQDs through analy… Show more

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Cited by 20 publications
(9 citation statements)
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References 37 publications
(44 reference statements)
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“…This result suggests that higher health-oriented people have a high self-control resource, since they get tempted with the vice product but they do not choose it over the virtue option. The relative importance of hedonic versus utilitarian product attributes changes across consumers, and, as one would expect, the importance of healthfulness is much higher among the health-conscious segments than other segments (Maehle et al 2015). In the case of the virtue product, even though the results mirrored the ones of the vice product, they were not as pronounced.…”
Section: Impact Of Health Orientationmentioning
confidence: 92%
“…This result suggests that higher health-oriented people have a high self-control resource, since they get tempted with the vice product but they do not choose it over the virtue option. The relative importance of hedonic versus utilitarian product attributes changes across consumers, and, as one would expect, the importance of healthfulness is much higher among the health-conscious segments than other segments (Maehle et al 2015). In the case of the virtue product, even though the results mirrored the ones of the vice product, they were not as pronounced.…”
Section: Impact Of Health Orientationmentioning
confidence: 92%
“…Indicators or attributes that are felt to be less important and unsatisfactory by students so that students behave indifferent in the C quadrant, namely (Dabestani, Shahin, & Saljoughian, 2017): the size of the white board is quite large (p1), there are curtains in each class window (p6), and trash bin be available (p7).…”
Section: Figure 2 Customer Windowmentioning
confidence: 99%
“…Customer satisfaction level is a crucial component in determining the behavioral intentions of customers during or after the experience. To develop the best composition of the service quality has been an important research area in services marketing (Bitner, 1992; Dabestani et al , 2017; Wakefield and Blodgett, 1994).…”
Section: Hotel Attributes As Service Quality Dimensionsmentioning
confidence: 99%