Evaluation effect of Internet word of mouth and application of big data

Ma, Te

doi:10.1088/1742-6596/1187/5/052050

Cited by 4 publications

(2 citation statements)

References 2 publications

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“…At present, there are several researches that focus on network language in general. David crystal discusses the linguistic repercussion of the internet in both its effect on the current language and the influence that might happen in the future (Antieau, 2009) Te Ma introduces the evaluation methods of online word-of-mouth effect from the perspectives of enterprises, consumers and third party websites , and expounds its significance (Ma, 2019). In 1994, Lazega EWasserman et al Covered some methods for the analysis of social networks and applied them to examples (Wasserman, Faust, & others, 1994).…”

Section: The Effect Of Network Language On the Current Languagementioning

confidence: 99%

A Contrast of New Network Language Between Arabic and Chinese

Hassanein¹,

Xun²

2019

ELR

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Technology is a double-edged sword; the development and application of communication technologies have not only made great contributions to human beings and promoted the development of language, but also brought a rapid spread of language violence that caused great impact on people's lives. With the innovation of Internet technology, this form of language has developed rapidly in the dissemination of Internet media. At present, network language does not meet the requirements of language grammar, so there is a lack of teaching significance. Arabic and Chinese are subordinate to different language families with different network words. A prospective analysis has been performed between Arabic and Chinese network words which is mainly based on the influence of chivalrous network language on society and language. The research was based on 110 questionnaires distributed on social networking sites, and 40 interviews conducted with network users from china and some Arab countries. The ﬁndings suggested participants to use network language because, it is the language of their peers, it is cool and stylish, they have difﬁculties with the Arabic and Chinese language, and network constitutes a secret code, allowing escape from judgements of the older generation. The study concludes that network language is a strong marker of youth identity and group solidarity. Through a comparative analysis of Arabic and Chinese Internet words, Arabic or Chinese learners can clearly understand the similarities and differences between the two network words, and reduce the barriers to Internet communication, and appropriately use Chinese and Arabic Internet words.

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Section: The Effect Of Network Language On the Current Languagementioning

confidence: 99%

A Contrast of New Network Language Between Arabic and Chinese

Hassanein¹,

Xun²

2019

ELR

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“…Kouchaki and Jami [15] sorted out the four major strategies of marketing mix, pointing out that marketing mix is mainly affected by the selection of target market, corporate marketing environment, corporate strategy of marketing development, and situation of corporate resources. Ma [16] developed an innovative marketing mix model for smart terminal services, proposed a 6P+7P marketing mix strategy based on the theory of big marketing, and constructed an operation framework for smart terminal services. Intyas and Primyastanto [17] innovated the marketing strategy of household appliances, and proposed a 4P+4C marketing mix theory, including product + consumer, price + cost, place + convenience, and promotion + communication; this strategy is driven by consumer demand, acceptance cost, convenience, communication, and interaction.…”

Section: Introductionmentioning

confidence: 99%

An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

Wang¹

2020

ISI

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Under the boom of market economy in China, marketing mix is being updated constantly to facilitate the all-round development of various industries. To accurate evaluate the effect of corporate marketing mix, this paper designs an effect analysis model for corporate marketing mix based on artificial neural network (ANN). Firstly, a complete evaluation index system (EIS) was created for corporate marketing mix, and the weight of each index was assigned through analytic hierarchy process (AHP). Then, a marketing mix of big marketing + service marketing was proposed, and subject to fuzzy comprehensive evaluation (FCE). Finally, an FCE model was constructed for the effect of corporate marketing mix, based on three-layer backpropagation neural network (BPNN). The effectiveness of the model was verified through experiments. The research findings provide a reference for the application of ANN in other fields of effect analysis.

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Research on the Interactive Mechanism and Coordinated Development of Evolutionary Game between Dalian Free Trade Zone and Hinterland Economy Based on the Advantage of Port

Dong

2020

J. Phys.: Conf. Ser.

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Dalian Free Trade Zone has realized the development direction of taking service trade as the core, international division of labor as the goal, and new opening strategy as the guidance. However, due to the bottleneck of financial system reform and the limitation of system mechanism and policy, especially the slow pace of reform in the aspects of foreign exchange control, free floating of exchange rate and marketization of interest rate related to the free flow of capital, Dalian’s “four centers”: economic center, financial center, trade center and shipping center, the pace of construction is limited to a certain extent It is also difficult to further expand the space for the development of the liberal economy. The competition and cooperation conditions in Liaoning free trade zone are quite different from those in other free trade zones, so this paper makes an in-depth study around Liaoning free trade zone.

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Evaluation effect of Internet word of mouth and application of big data

Cited by 4 publications

References 2 publications

A Contrast of New Network Language Between Arabic and Chinese

A Contrast of New Network Language Between Arabic and Chinese

An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

Research on the Interactive Mechanism and Coordinated Development of Evolutionary Game between Dalian Free Trade Zone and Hinterland Economy Based on the Advantage of Port

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