2016
DOI: 10.15288/jsad.2016.77.950
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Evaluation of an Australian Alcohol Media Literacy Program

Abstract: Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: … Show more

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Cited by 12 publications
(12 citation statements)
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“…A more recent pilot study aimed to strengthen logical reasoning among 9–12 year-olds using a media literacy program in Australia. Results suggest that the program led to increases in media deconstruction skills, and as a result, decreased social norms of teen drinking and dampened positive alcohol expectancies [84]. Moreover, it appears that certain personality factors are important to consider when creating a media literacy program.…”
Section: Intervention Strategiesmentioning
confidence: 99%
“…A more recent pilot study aimed to strengthen logical reasoning among 9–12 year-olds using a media literacy program in Australia. Results suggest that the program led to increases in media deconstruction skills, and as a result, decreased social norms of teen drinking and dampened positive alcohol expectancies [84]. Moreover, it appears that certain personality factors are important to consider when creating a media literacy program.…”
Section: Intervention Strategiesmentioning
confidence: 99%
“…The 26 articles included in this review have undergone an evolutionary concept analysis of alcohol health literacy, which is shown in Table 2. In this article, we have adopted the term "alcohol health literacy" but the review shows that the term "alcohol literacy" is often used as a surrogate term (DeBenedittis, 2011;Fried & Dunn, 2012;Pati et al, 2018; Rundle-Thiele, Simieniako, Kubacki, & Deshpande, 2013) and similar terms adopted include "health literacy" (Anderson & Rehm, 2016;Barnard et al, 2014;Chisholm, Manganello, Kelleher, & Marshal, 2014) and "media literacy" (Chen, 2013;Dumbili & Henderson, 2017;Gordon, Howard, Jones, & Kervin, 2016;Radanielina Hita, Kareklas, & Pinkleton, 2018). The detailed concept analysis as shown in Figure 3 revealed a concept with many different attributes; the implications of those practice interventions are illustrated in Table 3.…”
Section: Mapping the Results: The Concept Of Alcohol Health Literacymentioning
confidence: 99%
“…Many of those who have studied alcohol health literacy have done so in the context of media literacy, and specifically in the broader framework of media education, where it is understood as applying critical thinking skills to alcohol marketing and media messages and developing the ability to identify alcohol messages, become aware of how those mes-sages may influence behavior, and deconstruct those messages with attention to the techniques used to attract attention (Austin et al, 2016;Banerjee et al, 2013;Berey, Loparco, Leeman, & Grube, 2017;Bohman et al, 2004;Chang et al, 2016;Chen, 2013;Dumbili & Henderson, 2017;Fried & Dunn, 2012;Gordon et al, 2016;Hall, Lindsay, & West, 2011;Kheokao, Kirkgulthorn, Yingrengreung, & Singhprapai, 2013;Radanielina Hita et al, 2018). Common to the Australian media literacy program (Gordon et al, 2016) and the U.S.-based program ALC (DeBenedittis, 2011) is the aim of demonstrating to young people how marketing is designed to produce positive beliefs about the benefits of drinking associated with sociability, independence, masculinity, and attractiveness. The Austr.…”
Section: Mapping the Results: The Concept Of Alcohol Health Literacymentioning
confidence: 99%
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