Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam

Nhan, Le Dinh Trong; Parker, Lukas; Son, Mai Thi Hoai; Parker, Erin; Moore, Matthew R.; Sidik, Mirjam; Draisin, Natalie

doi:10.1136/injuryprev-2017-042517

Cited by 10 publications

(2 citation statements)

References 26 publications

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“…Inconsistent and unreliable policing and enforcement of many of these laws (Hue et al, 2015, World Health Organization, 2015, combined with limited ongoing education, mean that compliance is often poor (Hue et al, 2015). To combat this, recent road safety campaigns targeting motorcyclists have begun using more coordinated multi-sectoral approaches, with road safety organisations working alongside government bodies, schools and police to maximise effectiveness (Nhan et al, 2017;Craft et al, 2017). Furthermore, more integrated responses which include environmental traffic calming measures to limit speeding including speed humps, rumble strips and roundabouts have had limited trials in the major cities.…”

Section: Motorcycle Speeding Behaviourmentioning

confidence: 99%

Going with the flow

Duong

Parker

2018

JSOCM

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Purpose This paper aims to examine motorcycle driving norms and their implications for social marketing practice. It investigates whether misperceptions of descriptive norms related to motorcycle speeding behaviour are prevalent among young motorcyclists, and whether there is an association between these misperceptions with their speeding behaviour. Design/methodology/approach A cross-sectional survey of 541 young motorcyclists was carried out as the second phase of a larger project, which examined the role of social norms related to road safety attitudes and behaviours. Findings The results showed misperceptions of perceived speeding norms among both male and female young motorcyclists. There was an association between normative misperceptions and speeding behaviour, and between speeding behaviour and approval to speeding behaviour by young motorcyclists. In addition, peer presence was found to moderate the relationship between misperceptions of speeding norms and speeding behaviour. Originality/value The study contributes to addressing the call for study of social norms marketing and health risks in non-Western contexts. Further, the results provide support for social marketers to consider the use of social norms approach in designing social marketing campaigns to promote safe motorcycle driving behaviours.

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Section: Motorcycle Speeding Behaviourmentioning

confidence: 99%

Going with the flow

Duong

Parker

2018

JSOCM

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“…However, child helmet wearing rates remained low [ 13 ]. In 2015, the government’s National Child Helmet Action Plan (NCHAP) addressed this issue through a multi-pronged approach, including a public awareness campaign, school-based interventions, and enhanced police enforcement; this resulted in an increase in child helmet use from 36 to 57% in Vietnam’s three major cities, Hanoi, Ho Chi Minh City, and Danang [ 14 ]. Another remaining challenge is the prevalence of sub-standard helmets [ 15 ].…”

Section: Vietnammentioning

confidence: 99%

A Comprehensive Approach to Motorcycle-Related Head Injury Prevention: Experiences from the Field in Vietnam, Cambodia, and Uganda

Craft¹,

Bui²,

Sidik³

et al. 2017

IJERPH

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Motorcyclists account for 23% of global road traffic deaths and over half of fatalities in countries where motorcycles are the dominant means of transport. Wearing a helmet can reduce the risk of head injury by as much as 69% and death by 42%; however, both child and adult helmet use are low in many countries where motorcycles are a primary mode of transportation. In response to the need to increase helmet use by all drivers and their passengers, the Global Helmet Vaccine Initiative (GHVI) was established to increase helmet use in three countries where a substantial portion of road users are motorcyclists and where helmet use is low. The GHVI approach includes five strategies to increase helmet use: targeted programs, helmet access, public awareness, institutional policies, and monitoring and evaluation. The application of GHVI to Vietnam, Cambodia, and Uganda resulted in four key lessons learned. First, motorcyclists are more likely to wear helmets when helmet use is mandated and enforced. Second, programs targeted to at-risk motorcyclists, such as child passengers, combined with improved awareness among the broader population, can result in greater public support needed to encourage action by decision-makers. Third, for broad population-level change, using multiple strategies in tandem can be more effective than using a single strategy alone. Lastly, the successful expansion of GHVI into Cambodia and Uganda has been hindered by the lack of helmet accessibility and affordability, a core component contributing to its success in Vietnam. This paper will review the development of the GHVI five-pillar approach in Vietnam, subsequent efforts to implement the model in Cambodia and Uganda, and lessons learned from these applications to protect motorcycle drivers and their adult and child passengers from injury.

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Helmet use among motorcycle riders in Ho Chi Minh City, Vietnam: results of a five-year repeated cross-sectional study

Adetunji

Pham

et al. 2020

Accident Analysis & Prevention

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Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam

Cited by 10 publications

References 26 publications

Going with the flow

Going with the flow

A Comprehensive Approach to Motorcycle-Related Head Injury Prevention: Experiences from the Field in Vietnam, Cambodia, and Uganda

Helmet use among motorcycle riders in Ho Chi Minh City, Vietnam: results of a five-year repeated cross-sectional study

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