Evaluation of an online suicide prevention campaign targeting men

Stas, Pauline; De Jaegere, Eva; van Heeringen, Kees; Ballon, Anne; Portzky, Gwendolyn

doi:10.1111/sltb.13021

Cited by 2 publications

(1 citation statement)

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“…Furthermore, strengthening social networks and destigmatizing mental illness are key in preventing suicides, especially among men ( 49 , 50 ). Successful initiatives include, for example, an online SP campaign in Belgium ( 53 ), a peer-based SP campaign in Canada ( 54 ) and a multimodal workplace-based SP project in Australia ( 55 ). These measures have shown effectiveness in increasing help-seeking intentions among men with suicidal thoughts and fostering open discussions about mental health and suicidality.…”

Section: Discussionmentioning

confidence: 99%

Advancing suicide prevention in Germany, Austria and Switzerland: a qualitative study

Werdin,

Wyss

2024

Front. Public Health

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IntroductionSuicide is a significant public health problem, impacting individuals, families and communities worldwide. Effective suicide prevention requires a comprehensive approach with diverse integrated interventions and collaboration across sectors, stakeholders and professions. This study aims to identify challenges, gaps and success factors in current suicide prevention efforts in Germany, Austria and Switzerland, providing specific recommendations for advancement.MethodsWe conducted online, semi-structured interviews with 36 suicide prevention experts from Germany, Austria and Switzerland, incorporating perspectives from policy, science and practice. Interviews were conducted between September 2022 and February 2023, audio-recorded, transcribed verbatim and analyzed using the Framework method.ResultsDespite progress in national strategies and coordinated efforts for suicide prevention, challenges such as resource scarcity, stigma and structural issues in psychiatric and psychotherapeutic care persist. The interviewees identified several areas for advancement, including developing targeted prevention measures for men and older people, strengthening collaboration across sectors, stakeholders and professions, and increasing the involvement of individuals with lived experience. While the COVID-19 pandemic has exacerbated challenges in psychiatric and psychotherapeutic care, it has concurrently strengthened interest in suicide prevention among policymakers and the media.DiscussionNational suicide prevention strategies play a crucial role in setting priorities, raising public awareness, and guiding action. However, since most suicide prevention efforts are still predominantly health sector-driven, a more comprehensive approach is needed to promote the involvement of all relevant actors and address suicidality as a collective societal responsibility. Tailoring prevention programs for risk groups like older people and men is important, as these populations show high suicide rates and face a lack of targeted interventions. Our study underscores the importance to continuously monitor, refine and strengthen collaborative and evidence-based suicide prevention efforts.

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Section: Discussionmentioning

confidence: 99%

Advancing suicide prevention in Germany, Austria and Switzerland: a qualitative study

Werdin,

Wyss

2024

Front. Public Health

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The impact of media-based mental health campaigns on male help-seeking: a systematic review

Duthie,

Reavley,

Wright

et al. 2024

Health Promotion International

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More than half of all men do not seek professional help for depression, suicide and anxiety. Although media-based campaigns represent a promising health promotion intervention to improve male help-seeking, it is unclear what communication strategies in extant mental health media-based campaigns are effective for men. The aim of this systematic review was to synthesize information about the effectiveness of these campaigns on male help-seeking outcomes. A search was conducted of electronic databases and gray literature. Studies were eligible if they examined the effectiveness of a media-based campaign targeting male help-seeking attitudes, beliefs, intentions or behaviors in relation to mental disorders, distress, suicide or self-harm. Twenty-two studies of varying quality met the eligibility criteria. Most studies targeting mental health or depression were found to positively influence male help-seeking. There were mixed results for suicide prevention campaigns. Some evidence suggests that overall, brochure-based campaigns impact help-seeking. The use of male or mixed-gender campaign imagery produced similar results. The choice of message framing appeared to influence help-seeking outcomes. Despite substantial heterogeneity in campaign approaches and difficulties isolating the effects of campaign delivery from messaging, the review indicates that media-based campaigns can play a role in improving male help-seeking for mental health difficulties. Mounting evidence suggests that messaging and delivery should align with male communication preferences. However, high-quality, targeted research is required to evaluate the circumstances in which various campaign delivery and messaging components are effective in improving male help-seeking for poor mental health and suicidality.

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Evaluation of an online suicide prevention campaign targeting men

Cited by 2 publications

References 50 publications

Advancing suicide prevention in Germany, Austria and Switzerland: a qualitative study

Advancing suicide prevention in Germany, Austria and Switzerland: a qualitative study

The impact of media-based mental health campaigns on male help-seeking: a systematic review

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