Curly top, caused by Curtovirus spp., is a widespread disease problem vectored by the beet leafhopper in semiarid sugar beet production areas. The insecticide seed treatment Poncho Beta has proven to be effective in controlling curly top in sugar beet but was only evaluated under light to moderate disease pressure. Thus, the insecticide seed treatments Poncho Beta, NipsIt INSIDE, and Cruiser Force were evaluated under severe curly top pressure (six viruliferous beet leafhoppers per plant) in field studies during the 2010 and 2011 growing seasons on two commercial sugar beet cultivars. In addition, the foliar insecticides Movento, Provado, and Scorpion were also evaluated. The seed treatments and Scorpion reduced curly top symptoms by 33 to 41% (P < 0.0001) and increased root yield by 55 to 95% (P < 0.0001), sucrose content by 6.5 to 7.2% (P = 0.0013 to <0.0001), and estimated recoverable sucrose by 58 to 96% (P < 0.0001) when compared with the untreated check. Movento and Provado did not improve control beyond that provided by Poncho Beta. Even under severe disease pressure 50 to 55 days after planting, neonicotinoid seed treatments can effectively reduce curly top, increase yield, and help protect against early-season insect pest pressure.Curly top in sugar beet semiarid production areas of the United States is caused by one of three Curtovirus spp. (29,35): Beet severe curly top virus (BSCTV), Beet mild curly top virus (BMCTV), and Beet curly top virus (BCTV). However, the number of Curtovirus spp. or proposed species has increased in recent years and some have been shown to occur on sugar beet in other countries (5,7,14,15,19,39). Finding more than one of the Curtovirus spp. (BCTV, BMCTV, and BSCTV) in a sugar beet plant is not uncommon (35). The virus species that cause curly top are vectored by the beet leafhopper, Circulifer tenellus Baker (Hemiptera: Cicadellidae) (3). Adult female beet leafhoppers overwinter on sagebrush steppe vegetation and weeds in desert areas and poorly managed residential areas near sugar beet fields (3,4). Overwintered females lay eggs in the spring, leading to the start of approximately three generations under Idaho conditions (3). In warmer semiarid production areas of the United States, additional beet leafhopper generations may occur. When winter host plants desiccate in the spring, the beet leafhoppers move into crop areas carrying the curly top viruses (3,4,8). Although the beet leafhopper is polyphagous and has many hosts, sugar beet is a preferred host (3,16). If the beet leafhopper migrates early in the season and a sugar beet plant is infected at an early growth stage, curly top damage is worse than if infection occurs at later growth stages (10,26,38).Sugar beet cultivars with resistance to curly top became commercially available in the mid-1930s, prior to which curly top almost eliminated the sugar beet industry in the western United States (3,4). However, resistance in sugar beet cultivars tends to be low to intermediate (31). Resistance to curly top in sugar beet is ...