2020
DOI: 10.1051/shsconf/20207404013
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Evaluation of buyer‘s loyalty process in retail companies in Latvia under the conditions of globalization

Abstract: Retail sector has always played an important role in the Latvian economy. The success of a profitable retail business depends on meeting the needs of buyers and, in the long run, building relationships with the buyer. Process of attracting new buyers always involves spending more money, time and energy. In order for a company to retain existing buyers, it is necessary to develop a set of marketing activities that promote and ensure customer loyalty. The globalization of the market is also having a greater impa… Show more

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Cited by 3 publications
(8 citation statements)
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“…Customer loyalty is the outcome of the customer's perception of the offer (product, service, brand, etc. ), which results in a good attitude (cognitive, trusting, and emotional) and a favourable attitude toward the organisation (repeated purchases, additional purchases, high consumption intensity, etc) (Linina & Zvirgzdina, 2020). Some writers argue that a sign of a brand's popularity among customers is consistent purchase patterns, and they link brand loyalty to this phenomenon (Othman et al 2020).…”
Section: Background Of Studymentioning
confidence: 99%
“…Customer loyalty is the outcome of the customer's perception of the offer (product, service, brand, etc. ), which results in a good attitude (cognitive, trusting, and emotional) and a favourable attitude toward the organisation (repeated purchases, additional purchases, high consumption intensity, etc) (Linina & Zvirgzdina, 2020). Some writers argue that a sign of a brand's popularity among customers is consistent purchase patterns, and they link brand loyalty to this phenomenon (Othman et al 2020).…”
Section: Background Of Studymentioning
confidence: 99%
“…), leading to a positive attitude (cognitive, trustful and emotional) and a favorable attitude towards the company (repeated purchases, additional purchases, high consumption intensity, etc.) [12]. On the other hand, cognitive loyalty is directly related to implicit and explicit communication and intercultural dialogue when interacting with customers [13].…”
Section: Introductionmentioning
confidence: 99%
“…For the development of a justifiable and adequate to market conditions marketing policy, it is important for the entrepreneurial business to know the behavioral characteristics of its loyal customers. In this vein, some authors consider the following main characteristics of the behavior of loyal customers on the market as inherent: they buy more and stay loyal for longer; they are less sensitive to price increases; they recommend other customers to buy and use a particular product [12]. The same authors define the above characteristics in view of aspects, such as: word-of-mouth communication costs nothing; recommendations contain specific information based on consumption; communication comes from friends or acquaintances you can trust [12].…”
mentioning
confidence: 99%
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