Evaluation of Cognition of Rural Public Space Based on Eye Tracking Analysis

Abstract

Amid the current global trend toward urbanization, there is a growing need for an improved quality of life. While rural public spaces are essential components of community life, their design and planning have traditionally focused on material aspects, neglecting the spiritual well-being of rural residents. This study uses the public spaces of Huixingtou Village in Handan City, Hebei Province, China, as an example to investigate the impact of five key elements within rural public spaces (architecture, streets, greenery, nodes, and landmarks) on individual emotions and perceptions, exploring how these elements contribute to the satisfaction of individuals’ spiritual lives. Initially, we compared the disparities among these elements concerning perceptual dimensions (functionality, technology, and aesthetics) and emotional dimensions (sense of achievement, safety, and well-being). This analysis revealed significant variations in emotional and perceptual dimensions influenced by different rural public space elements. Subsequently, we examined the associations between these elements and objective physiological response data from participants, using eye-tracking technology to delve into the interplay between emotions and perceptions. The results indicate that distinct rural public space elements elicit specific emotional responses, with visual elements and features exerting a pronounced influence on emotional reactions. This in-depth analysis provides comprehensive recommendations for emotional design strategies. Ultimately, this study furnishes emotionally driven design strategies for rural public spaces based on objective data, offering practical guidance for sustainable development and the enhancement of rural public space quality. These findings have significant implications for creating more attractive, inclusive, and sustainable rural spatial environments, addressing the needs of individuals seeking a high and enhanced quality of life.