“…It is also considered highly influential on the online purchasing decisions where its existence can make online services attractive and effective so that it helps the marketplaces to obtain high purchasing decisions from the consumers (Rozi & Harti, 2017). Previous researches related to e-service quality have focused on customer satisfaction (Bressolles et al, 2014;Finn, 2011;Ali et al, 2017;Ma̳ Sabiote et al, 2012;Zavareh et al, 2012), consumer loyalty (Yen & Lu, 2008), and both of them (Al-dweeri et al, 2017;Chang et al, 2009;Ghane et al, 2011;Sheng & Liu, 2010). Based on the gaps in the previous research results and the phenomena explained earlier, it is essential to study the online purchasing decision and the factors influencing them, including the ease of transaction and e-service quality.…”