Evaluation of Hotel Loyalty Program with Game Refinement Theory and Analytic Hierarchy Process

Abstract

Abstract. This paper explores a novel way to evaluate the benefit of gamified strategy in business domain with a focus on hotel loyalty program that is a key strategy in attracting business to its properties. It presents a data-driven approach for discovering the patterns of different hotel loyalty programs using analytic hierarchy process, whereas a measure of game refinement is employed to quantify the game sophistication level of each gamified strategy. The results show interesting observations on the game sophistication of hotel reward in a specific area. Meanwhile, it is found that the selected comparison items of these hotel rewards and the number of the customers are highly related.

Application of Game Refinement Theory to Automated Driving

“…This theory has been applied to almost all board games (9, 10). Later, it has been used not only for board games (11) but also video games, educational games (12), business (13), and riding comfort (14) as well. In this study, GR theory has been adopted assuming that the action of driving or the experience of a driver when assisted through a smart system is the most comfortable when it is the most enjoyable.…”