Evaluation of Indexes of Dynamism of Corporate Reputation in Conditions of Behavioral Economy

Shkromyda, Vitaliy; Gnatiuk, Taras; Shkromyda, Nadiya

doi:10.1057/s41299-021-00113-9

Cited by 2 publications

(3 citation statements)

References 29 publications

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“…To do this, companies often allocate a separate section or element on their official websites, which is devoted to the declared social responsibility and is implemented within the framework of their corporate policy. As practice shows, active social responsibility changes the attitude of a company, inspires trust and promotes business reputation among stakeholders [13].…”

Section: Resultsmentioning

confidence: 99%

Reputation Management Technological Tools: a Stakeholder Approach

Shkromyda

Gnatiuk

et al. 2021

jpnu

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Reputation management, as a new segment of the corporate governance system is experiencing significant dynamic impacts, particularly in the conditions of an information economy, which in the result creates a number of new challenges and, at the same time, opportunities. In the conditions of global absorption by the Internet of all spheres of human life and activity of companies the circumstances of formation and management of corporate reputation radically change. The purpose of the conducted study is an attempt to solve the issue of finding an effective tool for constructing the company's corporate reputation in the context of existing interests and expectations of its key stakeholders. It has been ground that a number of modern technological approaches and methods of reputation management for constructing corporate reputation of a company taking into account the interests of key stakeholders have been developed and tested at the theoretical and practical levels. Each of them is characterized by peculiarities of application, differently forming influence on groups of stakeholders, and also have certain advantages and disadvantages. It has been proved that the manifestation of advantages and disadvantages of each technological approach can be traced depending on the size of a company, type of activity and priorities of its key stakeholders. It has been determined that most technological approaches to reputation management are developed and focused on constructing a corporate reputation among the representatives of a consumer group of stakeholders. This is due to the strategic importance of this group of stakeholders, which most strongly expresses the level of competitiveness of a company in the market and ensures the financial stability of the business. It has been noted that the use of technological approaches in the process of constructing and maintaining a positive corporate reputation should be supported by the formation of the reputational assets of a company and the development of its corporate social responsibility. These activities require significant efforts and resources of a company. The scientific value of the conducted researches is a supplement to the theoretical and methodological basis of reputation management, in particular in the part of grounding and expediency of using technological approaches of constructing corporate reputation in accordance with the interests and expectations of key stakeholders of a company.

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Section: Resultsmentioning

confidence: 99%

Reputation Management Technological Tools: a Stakeholder Approach

Shkromyda

Gnatiuk

et al. 2021

jpnu

Self Cite

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“…Empirically, the revelation of CSR reports strengthens firms' reputation in the eyes of interested investors; as such, it constructs a reputable brand that offers them a sound boost in the financial market (if listed) [24]. Company reputation is influenced by stakeholders' behaviors and perceptions, among other factors, and the behavioral economics theory states, "decisions made by stakeholders are often based on cognitive biases" [25]. Therefore, an effective reputation management strategy entails intensive research focusing on "social, psycho-emotional, behavioral and economic theories, and practices" [25].…”

Section: -Literature Reviewmentioning

confidence: 99%

“…Company reputation is influenced by stakeholders' behaviors and perceptions, among other factors, and the behavioral economics theory states, "decisions made by stakeholders are often based on cognitive biases" [25]. Therefore, an effective reputation management strategy entails intensive research focusing on "social, psycho-emotional, behavioral and economic theories, and practices" [25]. Recent findings suggest a strong positive correlation between a business's green practices and reputation construction, and that reputational risk hinders a company's sustainability in its industry [26].…”

Section: -Literature Reviewmentioning

confidence: 99%

Reputational Risk: A Bibliometric Review of Relevant Literature

Nobanee

Elsaied²,

Alhajjar³

et al. 2023

Emerg Sci J

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This paper focuses on analyzing the level of research development regarding reputational risk on a general basis to identify what topics remain to be investigated. As a result, it offers a broader scope of research, including research debates, resolutions, and gaps that are relevant to the topic. A bibliometric analysis has been employed in this study to identify the topic’s trends and pinpoint potential gaps in the literature. The data were collected from the Scopus database for the period of 1994–2022, where the search resulted in a total of 659 documents relating in any way to reputational risk that fit the selection criteria. Research shows that conducted investigations are in favor of reputation risk and e-commerce, reputation insurance, corporate social responsibility, operational risk, risk management, and sustainability reporting. However, some of the articles' results on related topics were contradictory, and others found no evidence relating to reputation risk; some other topics were not fully examined or presented in the literature. Therefore, the current topic-related literature does not suffice, and further research is required to cover more topics on reputation risk and further highlight alignment between similar studies. This study has brought to light the relevant papers related to reputational risk and demonstrated potential gaps in the literature by investigating articles’ contradictory results on the researched topics, in turn conveying which topics need further examination. Thus, the literature will continue to evolve as members of the global academic community strive to fill the gaps and identify potential rescue strategies for jeopardized business entities. Doi: 10.28991/ESJ-2023-07-02-025 Full Text: PDF

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Evaluation of Indexes of Dynamism of Corporate Reputation in Conditions of Behavioral Economy

Cited by 2 publications

References 29 publications

Reputation Management Technological Tools: a Stakeholder Approach

Reputation Management Technological Tools: a Stakeholder Approach

Reputational Risk: A Bibliometric Review of Relevant Literature

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