This chapter provides an insight into how one approaches the instrumental analysis of flavour. Only the aroma component of flavour is discussed; this excludes both taste and chemesthetic effects that are also universally considered to be components of flavour. The aim is to provide an understanding of the unique challenges faced in this analysis and how and why particular analytical approaches are taken to solve a particular flavour problem. Issues of sample preparation, aroma isolation, compound selection (when an objective), quantification and identification are discussed. Since this topic is very broad, one cannot provide much detail, thus reviews (e.g.