BackgroundDecreased reticulocyte hemoglobin content (CHr) (Siemens ADVIA 2120) reflects iron‐limited erythropoiesis (ILE). RETIC‐HGB (IDEXX ProCyte Dx) is a novel marker of ILE for veterinary use.ObjectivesWe aimed to evaluate reference intervals (RIs) and the utility of RETIC‐HGB and CHr in the diagnosis of feline ILE.Materials and MethodsRIs were established in 59 healthy cats. Intra‐assay coefficients of variation (CVs) and correlations between RETIC‐HGB and CHr were assessed. Two hundred and seventy‐five cats were classified as having ILE or not based on low plasma iron or low transferrin saturation along with anemia and/or altered RBC indices. CHr, RETIC‐HGB, and serum amyloid A (SAA) were compared between the groups. The sensitivity and specificity of RETIC‐HGB and CHr to diagnose ILE were analyzed to determine the RI lower limits.ResultsRIs for RETIC‐HGB and CHr were 12.5‐18.0 and 14.0‐19.9 pg, respectively. The CV was 3% for both variables. RETIC‐HGB and CHr were moderately correlated (rs = 0.59) with a bias of −1.2 picograms (pgs). Twenty of the 275 cats were classified as having ILE. Compared with non‐ILE cats, ILE cats had significantly lower median RETIC‐HGB (14.3 vs 15.2 pg, P = .0046) and mean CHr (14.7 vs 16.5 pg, P < .0001) values and significantly increased median SAA (44.6 vs 2.3 µg/dl, P < .0001) values. Using the lower RI limits resulted in a low sensitivity and relatively high specificity to diagnose ILE in cats.ConclusionsILE was characterized by decreased CHr and RETIC‐HGB; however, sensitivity was low. The moderate correlation between RETIC‐HGB and CHr is likely due to species differences and different methodology.