Despite all effort taken, surprisingly little attention is often paid to hormone analyses involved in research studies. Thinking carefully about the quality of the hormone measurements in these studies is however of major importance as it may prevent false conclusions and inappropriate follow-up studies. We discuss issues regarding hormone measurements which one should consider ideally prior to starting, or otherwise as it arises during a scientific study: quality of the technique, expertise, matrices, timing and storage conditions, freeze-thaw cycles, lot-to-lot and day-to-day variation, analyses per batch or sample wise, singlicate of duplicate measurements, combining methods and standardisation. This article and the examples mentioned clarify the need to pay attention to the hormone analyses, and help in making decisions. In addition, these help editors and reviewers of the scientific journals to pay attention to the methods section in the submitted manuscripts and ask the right critical questions when needed.