Ornamental plant production in eastern Virginia nurseries have been greatly impacted by Systena frontalis (F.), also known as the red-headed flea beetle. With the advent of S. frontalis as a prevalent pest in the past 2 decades, baseline phenology and behavior are currently understudied within Virginia nurseries. This pest is costly to control due to insecticide expenses and loss of saleable plants. In 2021 and 2022, populations of this insect were monitored at 2 commercial nurseries in eastern Virginia in order to better understand their temporal and spatial population dynamics. Patterns that emerged indicated S. frontalis could have up to 3 generations in eastern Virginia, with peaks of adult abundance in June, late July, and late August to early September. Phenylethyl alcohol was tested as an adult attractant lure, but it was found to be ineffective under nursery conditions. Diel monitoring demonstrated these adults were most active from 1100 to 1500 h. Severity of defoliation at the leaf level increased linearly with increased density of adults, where 5 individuals defoliated up to 4% of any Hydrangea paniculata cv. ‘Limelight’ leaf in 1 wk under greenhouse conditions. Timing of scouting and insecticide sprays according to the adult activity peaks of the day and across the season may allow reduction in overall insecticide usage.