2020
DOI: 10.9775/kausbed.2020.043
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Evaluation of Street Flavors as a Compenent of Destination Marketing: The Case of İzmir

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“…Basically, when it comes to the concept of the marketing mix itself, it has been developing for a long time, since 1960 the concept of the marketing mix came with only limited product, price, promotion and place or what is known as the 4P marketing mix (Musfar, 2020;Ng et al, 2012;Saleh & Said, 2019). However, as time went on and the development of the business world expanded, the 4P marketing mix was deemed insufficient, resulting in an expansion which became known as the 7P marketing mix (Jain, 2013;Khan Tariq, 2014;Ünal & Karsali, 2022). The 7P marketing mix is considered capable of accommodating various businesses being carried out and making marketing activities seem easy to handle because the 7P marketing mix already has delegation of their respective tasks so that this will make company goals easier to achieve because the 7P marketing mix is able to increase sales (Burksiene et al, 2019;Levynna et al, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…Basically, when it comes to the concept of the marketing mix itself, it has been developing for a long time, since 1960 the concept of the marketing mix came with only limited product, price, promotion and place or what is known as the 4P marketing mix (Musfar, 2020;Ng et al, 2012;Saleh & Said, 2019). However, as time went on and the development of the business world expanded, the 4P marketing mix was deemed insufficient, resulting in an expansion which became known as the 7P marketing mix (Jain, 2013;Khan Tariq, 2014;Ünal & Karsali, 2022). The 7P marketing mix is considered capable of accommodating various businesses being carried out and making marketing activities seem easy to handle because the 7P marketing mix already has delegation of their respective tasks so that this will make company goals easier to achieve because the 7P marketing mix is able to increase sales (Burksiene et al, 2019;Levynna et al, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…Ayrıca gıda güvenliği bilgisi alt boyutlarının (kişisel hijyen, çapraz bulaşma, temizlik, pişirme ve koruma ve personel sağlığı) sokak lezzeti satın alma davranışına etkisinin bulunup bulunmadığı da araştırmanın amacı içerisinde yer almaktadır. Literatürde sokak lezzetleri üzerine yapılan pekçok çalışma yer almaktadır(Bayraktar ve Zencir, 2019: Altunbağ ve Yılmaz, 2019: Oğuz, Ballı ve Buzcu, 2020: Ünal ve İpar, 2020: Avcı, 2023.Bu çalışmada yerli ziyaretçilerin gıda güvenliği bilgisinin sokak lezzeti satın alma davranışına etkisi araştırılmıştır. Bununla birlikte yerli ziyaretçilerin demografik ve diğer özellikleri ile gıda güvenliği bilgileri ve sokak lezzeti satın alma davranışları arasında anlamlı bir farklılığın olup olmadığı da test edilmiştir.…”
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