Integrated reporting is essential for businesses to communicate long-term value creation. Despite growing interest, little research has examined AI technologies like chatbots in sustainable reporting practices. This study addresses this gap, exploring chatbot adoption within 11,113 Romanian accounting and consultancy firms in Romania’s emerging digital landscape. Researchers used Python’s Seaborn library to analyze financial data from 2018 to 2022, finding that companies with higher revenue and liquidity were more likely to make their mark on how to achieve integrated reporting. Additionally, this study revealed the potential of chatbot technology adoption to enhance financial reporting and management, significantly improving financial reporting efficiency, accuracy, and accessibility. By automating data collection and analysis, generating real-time reports, and improving communication with stakeholders, chatbots can significantly improve efficiency and accuracy in financial processes. By addressing the challenges and capitalizing on the opportunities, firms can use chatbot technology to create more efficient, effective, and sustainable reporting practices. The findings contribute to this field of knowledge on sustainable reporting by examining the potential of technology and artificial intelligence (virtual assistants) to improve stakeholder communication. This study provides a case study from Romania, with implications for other regions.