Evaluation of the national tobacco control mass media campaign in China

Jin, Xuezheng; Song, Jiwen; Ying, Zhang

doi:10.18332/tid/84435

Cited by 4 publications

(11 citation statements)

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“…The 14 included papers, [23][24][25][26][27][28][29][30][31][32][33][34][35][36] reported 13 mass-media campaigns implemented between 2002 and 2019 in eight countries (Vietnam, China, U.S., England, Scotland, Indonesia, Bosnia and Herzegovina, and Ukraine). These studies [23][24][25][26][27][28][29][30][31][32][33][34][35][36] evaluated mass media campaigns using pre-and post-campaign surveys or semi-structured interviews, [23][24][25][26][27][28][29]34] ecological studies (e.g., hospital admissions, Quitline call volume data), [33,35] not clearly described, [30,31] or social media metrics data [32,36]. The grey literature search located 61 mass media campaigns [12,17, from 44 countries implemented between 2016 and 2022.…”

Section: Study Selectionmentioning

confidence: 99%

“…The final three campaign evaluations used population reach as the engagement metric. The earliest campaign of the three, was a 2014 Chinese television campaign which reached 24% of the total population (329 million people) [29]. A 2016 US social media campaign reached 378 million people, exceeding the population of the US in 2016 [96] suggesting the possibility of repeated exposure to the same individuals.…”

Section: Fig 2 Prisma Diagrammentioning

confidence: 99%

“…Of these campaigns, two campaigns [26,36] assessed viewer perceptions of smoke-free campaign messagingloss-framed (i.e., demonstrating the risks of SHS) versus gain-framed (i.e., demonstrating the benefits of smokefree environments) advertisements. A 2010 U.S. based campaign found that loss-framed advertisements had higher emotional impact than gained framed advertisements (68% vs. 58%, p < 0.001) but gain-framed advertisements were more likely to be recalled than loss-framed C, A, S Vietnam [28,40,55,82], China [29,56,94], UK [24,25,27,31,43,72,80], US [23,26,33,38,48], Indonesia [30,36], Bosnia and Herzegovina [32], Ukraine [34,59], United Arab Emirates [86], Cuba [90], Jordan [89], India [50,92], Japan [69,87], Qatar [91], Luxembourg [88], Nepal [93], New Zealand [51,62], Belarus [74], Hong Kong [77],…”

Section: Awareness Of Campaignmentioning

confidence: 99%

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A systematic review of second-hand smoking mass media campaigns (2002–2022)

Lim,

Rutherford,

Gartner

et al. 2024

BMC Public Health

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Background Second-hand smoking (SHS) increases the risk of chronic disease in adults and poses a serious health threat to children. Mass media campaigns are instrumental in raising awareness and reducing SHS exposure. There is a need to identify recent SHS mass media campaigns and assess their sustainability in terms of knowledge, attitudes, and behavioural changes. This systematic review summarises the characteristics and outcomes of mass media campaigns on SHS prevention. Methods PubMed, Embase, Web of Science, and grey literature were searched in November 2022 for SHS campaigns implemented between 2016 and 2022. The eligibility criteria included campaigns on the dangers or effects of SHS with any target group, dissemination medium, study design, or language. The database search identified 1,413 peer-reviewed titles, of which 82 full-texts were screened, with 14 meeting the eligibility criteria. The grey literature search identified 9,807 sources, of which 61 were included. We extracted data on the campaign characteristics, metrics, and smoking-related outcomes. The JBI critical appraisal tool was used to assess the risk of bias of the included studies. Results We found 73 SHS campaigns conducted between 2002 and 2022, across 50 countries. The campaigns reached 378 million people. The reported recall rates range from 8 to 76%. Of the 11 studies that reported smoking-related outcomes, 10 reported increased knowledge in understanding SHS risks (73-85%), five reported an increased prevalence of smoke-free homes, and two reported an increase in number of participants persuading others to quit smoking. Two studies reported a decrease in overall smoking, whereas three studies observed a reduction in smoking in the presence of children. Conclusion The available data provide some support for the effectiveness of SHS campaigns in reducing smoking behaviours in homes and around children. However, the certainty of evidence was low due to the lack of a control group and the substantial heterogeneity in the outcomes assessed. Future campaigns need comprehensive evaluation and reporting to reduce publication bias.

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Section: Study Selectionmentioning

confidence: 99%

Section: Fig 2 Prisma Diagrammentioning

confidence: 99%

Section: Awareness Of Campaignmentioning

confidence: 99%

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A systematic review of second-hand smoking mass media campaigns (2002–2022)

Lim,

Rutherford,

Gartner

et al. 2024

BMC Public Health

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“…In 2008, China implemented the National Tobacco Control Mass Media Campaign, including strengthening the publicity and education of tobacco and innovating the forms and content of mass-reached communications on tobacco control. The campaign advocated reinforcing people's knowledge about the health effects of smoking and second-hand tobacco smoke exposure and shaping attitudes and behaviors toward smoking bans in public places ( 25 ). In 2012, China released the “China Tobacco Control Action Plan (2012–2015)” ( 26 ).…”

Section: Key Practices In the Promotion Of Health Literacy In Chinamentioning

confidence: 99%

The development and progress of health literacy in China

Lv²,

Liang

et al. 2022

Front. Public Health

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Limited health literacy is a serious public health problem. It is strongly associated with increased hospital admissions and readmission, poorer self-management, and health outcomes. It can lead to poor management of chronic disease, lower health care quality, increased mortality, and higher healthcare expenditures. Understanding China's current situation and the progress of health literacy levels are critical to achieving practical solutions for improving population health. This paper intended to provide a concise overview of the key milestones and specific practices in health literacy in China. We summarized the characteristics and changing profile of health literacy from 2008 to 2020 in China. We developed an intervention framework based on social ecosystem theory for improving health literacy in China. Meanwhile, some multi-level actionable recommendations were proposed. The study revealed that China has made progress in improving health literacy in the last decades. Health literacy levels increased from 6.48% of the population in 2008 to 23.15% in 2020. Geographic disparities were substantial. The East performed better health literacy than the Central and West, and cities had higher adequate health literacy than rural areas. Social development index, age, and education level were highly associated with health literacy. A global joint effort to improve health literacy will be required. And we advocate a whole-of-society approach that involves the participation of the entire ecosystem around the targeted population.

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“…The evidence on the effect of mass media campaigns on the disparity in smoking prevalence between high and low socioeconomic status (SES), however, is inconclusive (Niederdeppe, Kuang, Crock, & Skelton, 2008). In developing country settings, few studies find the effectiveness of antitobacco campaigns in terms of increased knowledge about harmful health effects (Jin, Song, & Zhang, 2018) and being concerned about the tobacco use habit (Murukutla et al, 2012). Yet little is known about the impact of mass media antitobacco campaigns on tobacco consumption in low-and middle-income countries (LMICs).…”

Section: Existing Evidencementioning

confidence: 99%

Tobacco control and household tobacco consumption: A tale of two educational groups

2020

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Since the ratification of the World Health Organization Framework Convention on Tobacco Control in 2004, Pakistan has made modest but continued progress in implementing various tobacco control measures. By 2014, substantial progress was achieved in areas of monitoring, mass media antitobacco campaigns, and advertising bans. However, the findings from the 2014 Global Adult Tobacco Survey of Pakistan show significant differences in antitobacco campaign exposure among individuals of different educational attainment. Given this large variation in noticing antitobacco information, this paper analyzes how heterogeneity in treatment exposure may differentially impact tobacco‐use prevalence across household groups. Household‐level tobacco‐use prevalence in 2014 was, respectively, 56% and 48% for the low‐ and high‐education households. The gap in tobacco‐use prevalence between the two educational groups further widens post 2014. We find that, on average, individuals with higher than primary education are 14 percentage points and 6 percentage points more likely to notice anticigarette and antismokeless tobacco information in 2014, respectively. Subsequently, in 2016, high‐education households experienced a 3.6 percentage point higher reduction in tobacco‐use prevalence compared to the low‐education households. These findings motivate policies to enhance the outreach of tobacco control measures across different educational groups.

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Evaluation of the national tobacco control mass media campaign in China

Cited by 4 publications

References 0 publications

A systematic review of second-hand smoking mass media campaigns (2002–2022)

A systematic review of second-hand smoking mass media campaigns (2002–2022)

The development and progress of health literacy in China

Tobacco control and household tobacco consumption: A tale of two educational groups

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