“…Recently, with the rise of the fruit wine consumer market, KW has also shown promising commercial development prospects ( Liu, Qi, Zhao, Cao, Xu, & Fan, 2020 ). Currently, commercially available KW is rich and diverse, including fermented wine ( Huang et al, 2021 ), Lu Jiu, distilled wine ( Loṕez-Vaźquez, García-Llobodanin, Peŕez-Correa, Loṕez, Blanco, & Orriols, 2012 ), and beer. Research shows that compared with brands, new generations (18–35 years of age), as the drivers of consumption, focus more on the sensory attributes, alcohol content, raw fruit material quality, and sales mode of the fruit wine products ( Merlino et al, 2021 ).…”