Evaluation of Thematic Maps Using the Semantic Differential Test

Gilmartin, Patricia

doi:10.1559/152304078784022863

Cited by 6 publications

(3 citation statements)

References 6 publications

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“…success in previous studies of maps (Taylor 1974, Dent 1975) and has been found to be sensitive to perceived differences between thematic maps (Gilmartin 1978).…”

Section: Survey Designmentioning

confidence: 83%

Cartography on the Internet: Thoughts and a Preliminary User Survey

Harrower

Keller²,

Hocking³

1997

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Thjs paper reviews the design and delivery of maps through the Internet. The paper also reports on the finclings of a pilot study undertaken to solicit user reactions to a set of Internet maps, to test whether professional geographers and non-geographers judge Internet maps differently, and to identify key issues in cartography related to the Internet. The study concentrates on Internet maps for tourism and travel. The paper does not offer defirutive conclusions, but instead attempts to raise questions and methodological issues, and to stimulate debate.

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“…success in previous studies of maps (Taylor 1974, Dent 1975) and has been found to be sensitive to perceived differences between thematic maps (Gilmartin 1978).…”

Section: Survey Designmentioning

confidence: 83%

Cartography on the Internet: Thoughts and a Preliminary User Survey

Harrower

Keller²,

Hocking³

1997

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“…CC BY 4.0 License. Gilmartin (1978) found users can respond subjectively to thematic maps using semantic differential (SD) scales which are sensitive to differences in design characteristics between maps. In the SD technique, a given scale ranges from one adjective -3 on one end) to its opposite , with neutral in the middle.…”

Section: Related Workmentioning

confidence: 99%

“…In the SD technique, a given scale ranges from one adjective -3 on one end) to its opposite , with neutral in the middle. On or between these poles the user marks a rating reflecting their attitude toward the map in question (Gilmartin, 1978). Dent (1975) used SD scales, to test reader attitudes and responses towards area cartograms, e.g.…”

Section: Related Workmentioning

confidence: 99%

Alternate thematic maps to visualize United Nations Sustainable Development Goal indicator data

Pirani

Ricker

Kraak

2019

Proc. Int. Cartogr. Assoc.

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<p><strong>Abstract.</strong> The choropleth is a widely used thematic map type. But it is not always ideal to visualize social data in engaging and accurate ways, especially as a standalone map. In this paper we discuss choropleths and two thematic map types with altered geometry: area cartograms and tile maps with repeating icons. To identify benefits and drawbacks of each, we created a choropleth, contiguous cartogram, and repeating icon tile map visualizing the same data from the United Nations Sustainable Development Goal (SDG) indicator about the proportion of women and girls aged 15&ndash;49 who have undergone female genital mutilation/cutting in African countries, from SDG 5, on Gender Equality. We conducted a qualitative online survey to collect users evaluations, through informational tasks, quality ratings, and open-ended questions based on interaction with the maps. Results of this preliminary investigation suggest that though users are familiar and therefore more comfortable with choropleth maps, they interpreted thematic map types differently. Specifically, the relative novelty and unfamiliarity of the distorted geometry of cartograms and tile maps may have caused users to engage more thoughtfully with the visualized data and in the cartogram and tile map which are generally considered non-standard thematic maps.</p>

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2013

Thematic Cartography and Transformations

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Evaluation of Thematic Maps Using the Semantic Differential Test

Cited by 6 publications

References 6 publications

Cartography on the Internet: Thoughts and a Preliminary User Survey

Cartography on the Internet: Thoughts and a Preliminary User Survey

Alternate thematic maps to visualize United Nations Sustainable Development Goal indicator data

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