Evaluation of Tourism Sustainability in La Habana City

Abstract

The article is aimed at evaluating the sustainability of a tourist destination with a focus on processes, having as its foundation the experiences in the business sector referred to in the consulted scientific literature. The main research techniques used to conduct the study were a comparative analysis, descriptive statistics analysis, and the Delphi method. The main results obtained are related to understanding and recognizing destinations as a systemic organization, which supports the justification of adapting and conceptualizing the foundations of the process approach. This led to the proposal of a procedure that allows for the integration of multiple actors of different natures and the stakeholders in the evaluation of tourism sustainability in destinations. The evaluation process was carried out in the Historic Center of Havana and made it possible to identify the current weaknesses in achieving the sustainability of the model based on the processes evaluated, defining areas of action in an environment of improvement.