Evaluation of urban nightlife attractiveness for Millennials and Generation Z

Lee, Cheeun; Lee, Eun Hak

doi:10.1016/j.cities.2024.104934

Cited by 6 publications

(1 citation statement)

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“…The differences between the generations are inevitable, as Generation Z has adeptly navigated numerous significant changes in politics, society, technology, and the economy throughout their brief lifetime 90 . The behavioral patterns of Generation Z differ from the previous generation, as extensively documented in the literature 91 . Understanding these differences allows stakeholders like retailers, manufacturers, and policymakers to more effectively promote the sustainable development of local foods, while considering the unique needs and preferences of different generations in food choices.…”

Section: Discussionmentioning

confidence: 88%

Divergence and convergence: a cross-generational study on local food consumption

Chen,

Xu,

Tang

et al. 2024

Sci Rep

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In the context of the expanding local food market, grasping the evolutionary trajectory of consumer purchasing behavior is crucial for understanding market dynamics. This study adopts a cross-generational perspective to delve into and elucidate the similarities and differences in local food consumption behaviors between Gen Z and Gen Y. Through the analysis of online survey data from 251 individuals of Gen Z and 319 of Gen Y and utilizing the Theory of Planned Behavior as a theoretical framework, and the study identifies eight key variables. The findings reveal that while Gen Z and Gen Y exhibit a range of common characteristics in their choice of local food,including attention to word of mouth, health consciousness, subjective norms, perceived behavioral control, and attitude.there is a significant divergence in their motivating factors for purchasing. Specifically, convenience is the primary driver for Gen Z when selecting local food; conversely, price is the decisive factor in the decision-making process of Gen Y. By unveiling these significant differences and similarities, the research offers significant understanding beneficial to the food sector, particularly in formulating market strategies targeted at different generations.

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Section: Discussionmentioning

confidence: 88%