Event and Festival in Cirebon: Review of Shariah Marketing Mix

Jaelani, Aan

doi:10.2139/ssrn.2967233

Cited by 2 publications

(1 citation statement)

References 28 publications

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“…Local governments are always impressed do not want to be active for intense action. Pamekasan Office of Industry and Trade lacked of spirit in improving craft competitiveness (Jaelani, 2017).…”

Section: Promotion Effectiveness Distributionmentioning

confidence: 99%

Batik-craft tourism’s Competitiveness in Madura, Indonesia

Hengky¹

2018

jmr

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Batik craft industry in Madura faces the challenge to ACFTA - CEPT, in the form of cheaper price and mass production craft quality. While, the craft industry in Madura still maintain the uniqueness and shades of local culture. This mixed mode of quantitative and qualitative research had conducted by involving a number of respondents and stakeholders conducted during the year. Several competitiveness factors needs to be upgrading in responding to such policies. The uniqueness and shades of cultural design and creative human resources are essential in enhancing the competitiveness. In addition, the government also expected to participate in the effort to help make patent craft products to keep the rights of the artisans that also create business opportunities and work for local communities. In addition, local governments expected to help improve the ability of artisans by providing training related to improving the quality of craft production along with the diversity of designs that charged with local culture. However, the government expected to strengthen efforts to promote a distribution site that can facilitate purchase access to tourists.

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Section: Promotion Effectiveness Distributionmentioning

confidence: 99%

Batik-craft tourism’s Competitiveness in Madura, Indonesia

Hengky¹

2018

jmr

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Analyzing revisitation dynamics: a scholarly analysis of bootstrapping, mediating Muslim-friendly context and impact on determinant factors in Terengganu’s edutourism destinations

Che Haron,

Abdullah,

Sheikh Ahmad Tajuddin

et al. 2024

JIMA

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Purpose This paper aims to investigate the relationships between key mediators, namely, Muslim-friendly context and the intention of tourists to revisit edu-tourism destinations in Terengganu. Design/methodology/approach The study engages tourists and visitors who have explored seven distinct edu-tourism destinations, with a total sample size of 384 participants. Data analysis is conducted using the Statistical Package for the Social Sciences and Analysis of Moment Structures for structural equation modeling. Findings Findings indicate that Muslim-friendly does not mediate the relationship between tourism operators, events and investment concerning tourists revisiting Terengganu. However, it plays a significant mediating role between local communities, educational institutions and tourism organizations. Research limitations/implications Despite valuable insights, limitations arose due to a lack of Terengganu-specific literature on Muslim-friendliness in edu-tourism, leading to reliance on studies about Sharia-compliant hotels, the broader tourism industry and Islamic tourism. Practical implications The thriving halal tourism industry’s growth has heightened awareness of Muslim-friendly destinations, like Terengganu. The state actively promotes diverse halal services for Muslim travelers, encouraging operators to prioritize Sharia-compliant facilities. Strategic marketing and government support for Sharia-compliant edu-tourism investments aim at fostering economic growth and ensuring sustainability. Social implications Social implications stress the need for inclusivity and cultural sensitivity in Terengganu’s tourism. Prioritizing Muslim-friendly services not only boosts economic growth but also fosters an inclusive and welcoming environment for diverse travelers. Government support for Sharia-compliant edu-tourism investments aligns development with cultural and religious values, promoting a harmonious and inclusive society. Originality/value This research explores Terengganu’s innovative edu-tourism approach, prioritizing Muslim-friendly services for diverse travelers. By emphasizing Sharia-compliant facilities and investments, the region aims to foster economic growth and create an inclusive cultural environment.

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Event and Festival in Cirebon: Review of Shariah Marketing Mix

Cited by 2 publications

References 28 publications

Batik-craft tourism’s Competitiveness in Madura, Indonesia

Batik-craft tourism’s Competitiveness in Madura, Indonesia

Analyzing revisitation dynamics: a scholarly analysis of bootstrapping, mediating Muslim-friendly context and impact on determinant factors in Terengganu’s edutourism destinations

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