Event attendance motives, host city evaluation, and behavioral intentions

Jiang, Yangyang; Chen, Ning

doi:10.1108/ijchm-06-2018-0501

Cited by 19 publications

(13 citation statements)

References 60 publications

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“…Notwithstanding familiarity, having the opportunity to tour Sarawak to try local foods, explore its natural beauty or get an escape with friends from daily routines can likely strengthen the intention of marathon enthusiasts from Singapore to participate in Kuching marathon. Taken together with current literature elucidating that sport event can stimulate travel business and host destination plays a major role in attracting visitors (Alsawafi, 2017; Jiang and Chen, 2019; Roche et al , 2013), the present study provides an additional perspective to understand how intention towards touring a destination can reinforce the relationship between perceived value and intention to participate in destination marathon in the context of emerging market in Asia.…”

Section: Discussionmentioning

confidence: 64%

“…Likewise, in a destination marathon, staff members must be able to cater to the support and needs of the participants. This explains why researchers have continuously advocated marketing professionals of sport tourism to include efforts in fostering customers' service satisfaction which shapes a person's perception of the event (Jiang and Chen, 2019)…”

Section: Literature Reviewmentioning

confidence: 99%

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Does it matter where to run? Intention to participate in destination marathon

Fam

Ting

Tan

et al. 2020

APJML

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PurposeThe purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investigate the mediating effect of perceived value and the moderating effect of intention to visit the destination on the intention to participate.Design/methodology/approachUsing purposive sampling technique, 177 valid Singapore marathon enthusiasts were sampled to look into their intention towards participating in destination marathon in Sarawak (marathon held in Kuching). The data were analysed using the partial least squares–structural equation modelling (PLS–SEM).FindingsThe results show that amongst the other determinants, perceived organisation and perceived service quality do not contribute to perceived value and intention to participate in destination marathon. Perceived value is found to mediate all path relationships except the relationship between perceived organisation and intention to participate. Moreover, the relationship between perceived value and intention to participate is significantly moderated by intention to tour Sarawak.Originality/valueThis study makes a substantial contribution to the extant literature pertaining to destination tourism and value-based marketing in an emerging market. In particular, it highlights the importance of perceived value and the relevance of destination tourism in joining a sport event on foreign soil. The use of PLS–SEM also allows a rigorous assessment of the relationships under investigation and provides better estimations of the phenomenon.

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Section: Discussionmentioning

confidence: 64%

Section: Literature Reviewmentioning

confidence: 99%

Does it matter where to run? Intention to participate in destination marathon

Fam

Ting

Tan

et al. 2020

APJML

View full text Add to dashboard Cite

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“…Although a plethora of studies (Usakli and Baloglu, 2011;Liu et al, 2012;Chen and Phou, 2013;Xie and Lee, 2013;Kumar, 2016;Chua et al, 2019;Gyulav ari and Malota, 2019;Yang et al, 2020a, b) have modelled the linkage among destination image, destination personality and self-congruity to predict revisit intention, an integrative model combining gender remains omitted from the tourism literature. Within tourism and hospitality research, gender has been identified as a critical determinant of such behaviour (Han et al, 2017;Jiang and Chen, 2019;Yang et al, 2020a, b;Rasoolimanesh et al, 2021) compared with other demographic variables. Furthermore, the effects of gender can vary based on other characteristics (Fisher and Arnold, 1994).…”

Section: Introductionmentioning

confidence: 99%

Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Yang

Isa

Ramayah

et al. 2021

APJML

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PurposeThis study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.Design/methodology/approachSurveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.FindingsOur results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.Practical implicationsThe practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.Originality/valueThis paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

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“…Compared to mega-events that need attendance and support from large companies and state funding (Jiang and Chen, 2019), tourism grounded on genuine events linked to the territory can help preserve and emphasise local characteristics while promoting tourism progress (Ezeuduji, 2015). Cultural resources and local traditions contribute to strengthening the destination's image and promoting it to attract new tourists (Lee and Bai, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…Thus, it is expected that the event can be positively related to the territory where it is held (Getz and Page, 2016). Tourism events based on local culture, traditions and resources have an additional appeal and value because of their authenticity, as they can provide attendees with a unique and memorable experience (Jiang and Chen, 2019). Events have become an efficient instrument in promotional campaigns of destination tourism (Brennan‐Horley et al , 2007).…”

Section: Introductionmentioning

confidence: 99%

Tourist’s rational and emotional engagement across events: a multi-event integration view

Folgado-Fernández

Duarte

Mogollón

2021

IJCHM

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Purpose The purpose of this study is to investigate and compare the role of communication, structural and intangible elements on both tourists’ rational and emotional engagement across five different types of events (nature, gastronomy, religion, theatre and music). Design/methodology/approach Responses from 1,528 tourists were obtained through a face to face questionnaire in five heterogeneous events in the Spanish region of Extremadura, a well-known cultural tourism destination. Linear regressions were used to evaluate focal constructs’ contribution (emotional and rational engagement, formal and informal communication and structural and non-structural elements) on tourists’ engagement across events. Findings The results revealed that tourist’s rational and emotional engagement depends on the type of event. Non-structural elements seem to be important for rational and emotional engagement for gastronomic and cultural events. Besides the impact of structural elements on rational engagement, all other factors seem to have a mixed influence. Therefore, practitioners must select the factors to highlight according to the type of events, besides structural factors. Practical implications The current results allow tourism managers to understand the mechanisms for tourists’ engagement in a multi-event scenario to strategically select and use and communicate each type of appeal when planning and communicating events to specific target audiences. Originality/value Unlike most studies that focus on a single event or typology, this study combines a set of heterogeneous events to provide a complete picture of tourism engagement for the tourism sector.

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Event attendance motives, host city evaluation, and behavioral intentions

Cited by 19 publications

References 60 publications

Does it matter where to run? Intention to participate in destination marathon

Does it matter where to run? Intention to participate in destination marathon

Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Tourist’s rational and emotional engagement across events: a multi-event integration view

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