“…In a seemingly direct contradiction, a large body of work demonstrates a mnemonic advantage for repetitive familiar items (e.g., Badham & Maylor, 2015;Bein et al, 2015;Craik & Tulving, 1975;Ebbinghaus, 1885Ebbinghaus, /1913Maril et al, 2011;Poppenk, K€ ohler, & Moscovitch, 2010;Schulman, 1974). One prominent example is the "semantic congruency effect" (SCE), whereby stimuli that are congruent with previous knowledge are better remembered than novel stimuli that are incongruent with pre-existing semantic representations (Bein et al, 2015;Brewer & Treyens, 1981;Craik & Tulving, 1975;Gronau & Shachar, 2015;Schulman, 1974;Tibon, Gronau, Scheuplein, Mecklinger, & Levy, 2014;van Kesteren, Ruiter, Fern andez, & Henson, 2012).…”