Event-management: Review and Systematization of Approaches of the Organization of Events

Ermakov, Sergey; Makarenko, Julia; Sokolov, N.G.

doi:10.22394/1726-1139-2017-9-140-148

2017

DOI: 10.22394/1726-1139-2017-9-140-148

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Event-management: Review and Systematization of Approaches of the Organization of Events

Sergey Ermakov¹,

Julia Makarenko²,

N.G. Sokolov³

Abstract: Event-менеджмент-один из наиболее эффективных методов продвижения для компаний, разрабатывающих инновационные товары и услуги и работающих в областях управленческого консалтинга и системной интеграции. В статье анализируются подходы к проведению крупных массовых акций, создающих информационные поводы для участников и формирующих тем самым их паблисити. Определяются ключевые особенности eventменеджмента для инновационных видов бизнеса и управленческого консалтинга. Разработаны рекомендации, описывающие модель и… Show more

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Event-Management in Socio-Cultural Space: Analysis of the Life-Cycle Stages Conceptions According to the Modern Conditions

Shelginskaia

2024

jour

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Relevance. Modern management practice increasingly considerate behavioral aspects, including features of decision-making, influence of impressions. This gives special significance to those areas allowing to combine both components. So then special events are gaining interest. The purpose is to identify the appropriate approach to life cycle of the technological process in event-management development. Objectives: systematize and comparatively analyze existing concepts, identify key factors influencing the feasibility of these, formulate a concept that makes it possible to increase the effectiveness of events in terms of providing targeted impact. Methodology includes comparative and system analysis. Synthesis makes it possible to single out optimal for modern conditions approach. Results. Systematizes and analyzes the existing approaches to determining the stages of the life cycle in event-management. The author classifies the existing concepts into short-term and long-term ones, differing in the composition of the management system and the features of its relations. Formulates two approaches to indicate event management system actors. Based on the importance of informative and social factors, the specifics of event management correlation with social factors during the life circle unvailes. Conclusions. Many of existing approaches overlook the influence of self-organizational processes in the controlled subsystem (visitors) on the final impact. The author proposes an integrative life cycle model with factors previously ignored: the influence of reference groups (including online communities), event representation in digital environment.

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Event-Management in Socio-Cultural Space: Analysis of the Life-Cycle Stages Conceptions According to the Modern Conditions

Shelginskaia

2024

jour

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Using Non-Standard Methods of Promotion in the Event Industry in Conditions of Limited Resources

Nikitina

2023

Upravlencheskoe konsul'tirovanie

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Globalization challenges companies, demanding from them an immediate response to changes in society and the use of non-standard methods of promotion that can attract the target public. Special events are an effective brand promotion tool, but not without difficulties. Even in conditions of a limited budget, provided high-quality management, an original concept and prompt response to current socio-economic and political changes, special events can bring profit, increase the efficiency of the organization, highlight the brand in the market, thereby increasing the competitiveness of the company. Each event requires the development of a concept as a separate opportunity to best influence the target group. The purpose of the work is to identify non-standard ways to promote special events in conditions of limited resources and to determine their effectiveness. To achieve the result, the author applied methods of systematization and generalization of existing experience on the subject of research, as well as methods of theoretical and empirical analysis, thanks to which recommendations were developed on the use of non-standard methods of promotion within the framework of solving problems for the implementation of a special event in modern conditions.

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Methodological Approaches to Risk Management in Event Organization (Case Study of the Hospitality Industry)

Sagadieva

2024

Moscow Economic Journal

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The article discusses the unique features of implementing methodological approaches to risk management in event organization (event management risks). It provides an examination of the theoretical foundations of event management, outlining and summarizing the main tasks and principles of event organization within the event industry. The paper highlights the position of risk management within the event management system, underlining its role in enhancing event competitiveness and efficiency. Common event management risks are categorized and structured based on several general and specific classification criteria. The article also details approaches to managing these risks, particularly in relation to the hospitality and restaurant industries. The study proposes a comprehensive integration of risk management approaches into a single methodological framework, with a systematic algorithm designed for applying this approach in event organization.

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Event-management: Review and Systematization of Approaches of the Organization of Events

Cited by 3 publications

References 0 publications

Event-Management in Socio-Cultural Space: Analysis of the Life-Cycle Stages Conceptions According to the Modern Conditions

Event-Management in Socio-Cultural Space: Analysis of the Life-Cycle Stages Conceptions According to the Modern Conditions

Using Non-Standard Methods of Promotion in the Event Industry in Conditions of Limited Resources

Methodological Approaches to Risk Management in Event Organization (Case Study of the Hospitality Industry)

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