Event sustainable development in Thailand: A qualitative investigation

Buathong, Kantapop; Lai, Pei‐Chun

doi:10.1016/j.jhlste.2019.02.001

Cited by 12 publications

(6 citation statements)

References 20 publications

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“…The questionnaire contained 29 questions overall, including only 2 open questions. The questions covered the respondents' personal data, trip details and also future plans information (Buathong & Lai, 2019;Font & Lynes, 2018).…”

Section: Methodsmentioning

confidence: 99%

The Strategy of Thai Medical Services Promotion at Foreign Markets and Development of Medical Tourism

Ushakov¹,

Yushkevych²,

Ovander³

et al. 2019

GTG

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Section: Methodsmentioning

confidence: 99%

The Strategy of Thai Medical Services Promotion at Foreign Markets and Development of Medical Tourism

Ushakov¹,

Yushkevych²,

Ovander³

et al. 2019

GTG

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“…The promotion of sustainable development by intercultural communication is not only reflected in the field of education but also has a significant impact on the sustainable development of tourism [ 49 ]. Thailand has begun to pay attention to how language perception and intercultural communication can promote the sustainable development of tourism [ 50 ]. The perceived demand of local communities for English is a factor that attracts tourists from Europe and the United States [ 51 ].…”

Section: Literature Reviewmentioning

confidence: 99%

The knowledge map of gender equality in cross-cultural communication: A bibliometric approach

Luo

Jiang

2023

Heliyon

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“…An exhibition on the other hand, refers to a public show for the promotion of goods and services (Hossain et al, 2022). The aim of exhibitions is to enhance product sales, make it known to the public, and seek new information about the products as well as an avenue for networking (Getz, 2018) and (Buathong & Lai, 2019). The present study views the exhibition as a public display of goods and services to the public coupled with a lot of reasons which are only known to the exhibitor but mainly business oriented.…”

Section: Components Of Mice Tourismmentioning

confidence: 99%

“…This was followed by Asia, where the winning cities were Beijing, Seoul, Singapore, New Delhi, and Bangkok. (Buathong & Lai, 2019;Thailand Conference and Exhibition Bureau [TCEB], 2015). For example, Figure 1 below shows the purposes for tourists' arrival in Serbia in 2011, where 58.2% of all tourists in Serbia travelled for business purposes (Mishra, 2020).…”

Section: Introductionmentioning

confidence: 99%

Rwanda Mice Strategy and Its Influence on the Tourism Industry. Case Study of Rwanda Convention Bureau

Kalulu

Seun²,

Abel³

2022

Afr.j. tour. hosp. manag.

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The MICE sector is one of the more rapidly growing market segments of Rwanda and this aroused the interest of researchers to investigate its performance and promotion in Rwanda. The study was both qualitative and quantitative in nature. The population of this research was 100 respondents and the total sample size was 80 though after editing and coding, only 75 questionnaires were found to be valid. The study used convenience and purposive sampling. Both primary and secondary data sources were applied in the study including documentation, questionnaire, and interviews. The study revealed the enablers of MICE tourism development in Rwanda to be good infrastructure, cleanliness of Rwanda (e.g., Kigali city), zero tolerance to corruption, adequate security, and stability of the country, among others. The strategy Rwanda is using to attract delegates to choose Rwanda were; top leaders’ negotiations at international forums, zero tolerance to corruption, being a reliable and safe destination for MICE events, strengthening “remarkable Rwanda”, and visiting Rwanda Campaigns, among others. The influence of MICE tourism on the economy of Rwanda includes generating local employment, branding Rwanda, developing small and medium enterprises. The challenges identified were; limited or lack of facilities for special needs delegates, inadequate training for service providers, few ceremonies, and events etc. The study concluded by recommending RCB and the government to involve private sectors in event organisation/management, training the taxi men and night cab men how to deal with delegates, and good and reliable government policy that eases delegates’ movement in and out of Rwanda, more infrastructure in term of accommodation and big venue capacity to enhance to host 10,000 delegates

show abstract

Event sustainable development in Thailand: A qualitative investigation

Cited by 12 publications

References 20 publications

The Strategy of Thai Medical Services Promotion at Foreign Markets and Development of Medical Tourism

The Strategy of Thai Medical Services Promotion at Foreign Markets and Development of Medical Tourism

The knowledge map of gender equality in cross-cultural communication: A bibliometric approach

Rwanda Mice Strategy and Its Influence on the Tourism Industry. Case Study of Rwanda Convention Bureau

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