2015
DOI: 10.1108/jpmd-07-2014-0010
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Event tourism in remote areas: an examination of the Birdsville Races

Abstract: Purpose – The purpose of this paper was to examine the direct economic and social benefits accruing from the Birdsville Races. The paper also explores how strategic place marketing has been used to shape the image of the destination, and how this has provided a boost to tourism visitation to periods outside of the event. Design/methodology/approach – This study was based around a textual analysis of online discourse, interviews with loca… Show more

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Cited by 9 publications
(8 citation statements)
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References 11 publications
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“…Relatedly, as argued by Maheshwari et al (2011) a community driven place marketing and city branding outlook plays a key role in creating sustainable community growth strategies -helping to (re)position and differentiate places between one another. Developing a strong, localised brand identity is central to creating and maintaining destination competitiveness and value propositions, to put a place on the map, and encourage tourists to visit (Buultjens and Cairncross, 2015 , 2007). Such view corroborates one of Richard's (2017) central arguments around the fundamental role eventsand an event portfolio of holistic cultural programming -can play in generating a strong local community place and cultural offer as a result of bottom-up community-driven initiatives and top-down cultural programming (Christou, 2017).…”
Section: Clone Towns and The Threat Of 'Blandscapes'mentioning
confidence: 99%
See 1 more Smart Citation
“…Relatedly, as argued by Maheshwari et al (2011) a community driven place marketing and city branding outlook plays a key role in creating sustainable community growth strategies -helping to (re)position and differentiate places between one another. Developing a strong, localised brand identity is central to creating and maintaining destination competitiveness and value propositions, to put a place on the map, and encourage tourists to visit (Buultjens and Cairncross, 2015 , 2007). Such view corroborates one of Richard's (2017) central arguments around the fundamental role eventsand an event portfolio of holistic cultural programming -can play in generating a strong local community place and cultural offer as a result of bottom-up community-driven initiatives and top-down cultural programming (Christou, 2017).…”
Section: Clone Towns and The Threat Of 'Blandscapes'mentioning
confidence: 99%
“…Relatedly, as argued by Maheshwari et al (2011) a community driven place marketing and city branding outlook plays a key role in creating sustainable community growth strategies – helping to (re)position and differentiate places between one another. Developing a strong, localised brand identity is central to creating and maintaining destination competitiveness and value propositions, to put a place on the map, and encourage tourists to visit (Buultjens and Cairncross, 2015). As argued by Hawkins and Ryan (2013) fostering a strong local identity and collective grassroots community offer is central to creating an authentic, unique and deeper cultural offer – which, according to London’s 2012 legacy narrative was a central aspect of the role of the city’s SME for London and local host community place development strategies (Mayor of London, 2007).…”
Section: Clone Towns and The Threat Of Blandscapesmentioning
confidence: 99%
“…While the definition of tourism events according to [2], the systematic planning, development and marketing of planned events as tourist attractions and for their benefit in marketing the place, shaping its image and development. Tourism events are an important segment of the tourism industry and have the potential to provide substantial economic, social, cultural and environmental benefits to the destination [3].…”
Section: Introductionmentioning
confidence: 99%
“…For example, Alves, Cerro, & Martins, (2010) demonstrated the importance and impacts of small rural tourism events and Fountain & Mackay, (2017) describe the role of a rural festival in placemaking for the small town of Akaroa in New Zealand. Placemaking was a key feature in the work by Buultjens & Cairncross (2015) who looked at events in destinations across remote areas in Australia. All of these works focus on a case study approach and a single or small number of events, rather than considering event tourism strategy as a whole.…”
Section: Introductionmentioning
confidence: 99%