Events as community function of shopping centers: A case study of Hong Kong

Wu, Shanshan; Lo, Siuming

doi:10.1016/j.cities.2017.08.017

Cited by 25 publications

(14 citation statements)

References 45 publications

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“…Cities are increasingly exploiting new activities such as large-scale cultural events and festivals that stem from cultural narratives (i.e., Light Festivals in Lyon and Eindhoven, Perth International Arts Festival and Edinburg Festival Fringe), to (re)build their image, to improve their attractiveness, and hence stimulate sustainable urban development [23,24]. Besides economic advantages, cultural events and festivals have several positive impacts on the society as they create platforms to develop stronger social bonds through memorable experiences [25] and to increase socio-cultural exchange within the society [26].…”

Section: Subjective Immediate Experiences and Influencing Factorsmentioning

confidence: 99%

Subjective Immediate Experiences during Large-Scale Cultural Events in Cities: A Geotagging Experiment

2019

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Cities are increasingly exploiting new activities such as large-scale cultural events in public open spaces. Investigating the subjective immediate experiences of visitors is valuable to reflect on these events and their configuration in the city. Therefore the aim of this study is twofold: (i) to demonstrate a data collection methodology to measure subjective immediate experiences of visitors and (ii) to test different types of factors that influence visitors’ subjective immediate experiences at cultural events by means of the new methodology. A quantitative research that is enabled by geotagging, paper surveys and secondary data (location characteristics and weather conditions) is applied at the Dutch Design Week event in Eindhoven, the Netherlands. After data collection, a binary logit model is estimated. It is found that apart from age and intended duration of stay, visitor characteristics do not influence the subjective immediate experiences while temporal, physical environmental and weather conditions do. Specifically, it is found that subjective immediate experiences at outdoor locations are mainly influenced by location characteristics. This study shows that the proposed data collection methodology is useful for gathering insights especially on the influence of physical characteristics on subjective immediate experiences. The paper concludes with recommendations for future research and with suggestions to policy makers and event managers.

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Section: Subjective Immediate Experiences and Influencing Factorsmentioning

confidence: 99%

Subjective Immediate Experiences during Large-Scale Cultural Events in Cities: A Geotagging Experiment

2019

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“…There is a growing demand for creative, modular spaces, transforming spaces, combining shops, offices, creative studios, master classes, exhibitions, event venues, etc. [20]. In recent years, so-called creative spaces (New Holland, Weavers, ArtPlay, Floors and others) have also been actively developing in St. Petersburg.…”

Section: Resultsmentioning

confidence: 99%

Investment priorities and investment potential of various infrastructure facilities of the city

et al. 2019

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The article discusses the investment strategies of university students in relation to the infrastructure of the city, the characteristics of which were evaluated from the point of view of respondents as suitable / not suitable in order to plan their own life in this city. It was proposed to evaluate the investment priorities and investment potential of various infrastructure facilities of the city and aspects of its life. Quantitative and qualitative research was carried out in relation to the investment priorities of the objects: transport infrastructure, urban amenities, urban recreation areas, cultural, art and patriotism development objects, sports facilities and leisure facilities on the example of St. Petersburg. As part of the study, students were also asked to assess the potential willingness to invest in the future as owners or managers of enterprises. The article analyses the significance of a number of urban projects for environmental planning for the development of the territory, including the elements of the Lakhta Center public space in St. Petersburg.

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“…Event adequacy and appropriateness had a significant influence on consumer satisfaction for the store (Leischnig et al, 2011). In recent research, Wu and Lo (2018) found that events organized in shopping centers in Hong Kong helped in improving social interaction in the community. Most of the research on special events in malls studied its influence on consumers' perception toward the mall, store image and satisfaction.…”

Section: Influence Of Mall Events In Improving Mall Imagementioning

confidence: 98%

Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers

Khare

Awasthi

Shukla

2019

APJML

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Purpose Increased competition among different retail formats has led mall managers to focus on mall promotional activities to attract shoppers to malls. The purpose of this paper is to understand Indian mall retailers views on mall events and its role in improving traffic, sales and mall image. Design/methodology/approach The current study used a qualitative to decipher mall retailers’ views regarding mall events. In total, 36 in-depth interviews of mall retailers across 13 metropolitan and non-metropolitan cities (Tier-I and Tier-II) were conducted to develop a comprehensive understanding of mall events organized by Indian mall managers. Findings The findings revealed that mall events were categorized under six different types: product launch events, events organized to promote the social cause, commemorate festivals, celebrity nights, events organized by retailers in malls and theme events. There were differences in the nature of events used by malls in bigger and smaller cities across India. The nature of mall events varied according to regional, cultural and lifestyle factors across the country. Research limitations/implications Mall managers can use the insights from the study on mall events for segmenting and targeting strategies. The different types of mall events can be used for improving footfall, sales and mall image. The study findings employ a grounded theory approach to understand mall retailers’ views on mall events. Future research can be directed toward understanding mall managers’ and consumers’ opinions about the relevance of mall events in improving footfall and profitability of malls. Originality/value Extant research has looked at mall events, their role and efficacy in a consolidated manner. The current study attempts to segregate the events organized by mall management into distinct categories and provide linkages of these categories concerning mall image and traffic.

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Events as community function of shopping centers: A case study of Hong Kong

Cited by 25 publications

References 45 publications

Subjective Immediate Experiences during Large-Scale Cultural Events in Cities: A Geotagging Experiment

Subjective Immediate Experiences during Large-Scale Cultural Events in Cities: A Geotagging Experiment

Investment priorities and investment potential of various infrastructure facilities of the city

Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers

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