“…As media idols, influencers can function as role models for adolescents, given that the consumption of media content by influencers may provide not only entertainment, but also examples of identities (Gomillion and Giuliano, 2011;Turner, 2014;Gleason et al, 2017;Lovelock, 2017). Adolescents may engage with the influencer content by means of consuming the content, participating in comment sections, liking or sharing content, and even producing their own content, for instance in response to or based on the content by these influencers (Shao, 2009;Jansz et al, 2015). As in dialog, influencers often address their audience in a direct way in their videos and engage with them in the comment sections, creating the parasocial interaction [i.e., the one-sided feeling among the audience that they have an intimate personal relationship with the media figure or celebrity (Horton and Wohl, 1956)] that is so crucial to their success (Frobenius, 2014;Burgess and Green, 2018).…”