The aim of this study was to analyze how the quick-service restaurant industry discloses corporate social responsibilities related data online. Although all selected firms were quick-service restaurants, each company dealt with corporate social responsibilities differently. The findings indicate the firms vary in reporting design, presentation style, content, and differing amounts of information. Each corporation emphasized different themes along its value chain, confirming the argument that a comparison of non-financial reporting between companies, even within the same industry, is challenging. A closer look at the corporate social responsibilities reporting of each company revealed a greater emphasis on particular themes. Two of the firms published their first corporate social responsibilities report in 2012 underpinning the argument that for many industries in the U.S. corporate social responsibilities engagement is deficient. In conclusion, while quick-service restaurant corporations communicate their corporate social responsibilities commitment to their various stakeholders, the communication process takes place in heterogeneous ways and there does not seem to be one best way.