2020
DOI: 10.1111/jbl.12267
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Everything Old is New Again: The Age of Consumer‐Centric Supply Chain Management

Abstract: O ver the past several decades, the disciplines of marketing and logistics grew apart from their common historical origins as marketing became more behavioral and more quantitative, while logistics leaned toward a more operational orientation. We argue in this editorial that social and technological changes in the past 20 years, coupled with the effects of the COVID pandemic, have created the conditions for the two disciplines to reconnect. We propose that scholars and practitioners consider a consumer-centric… Show more

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Cited by 58 publications
(65 citation statements)
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References 17 publications
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“…Lastly, we also contribute to theory by adopting a consumer-centric approach (Esper et al 2020), which allowed us to generate novel customer insights to derive logistics and supply chain management strategy (Esper & Peinkofer, 2017). For example, we explored the efficacy of a new recovery strategy, which focuses on the trade-offs between order fulfillment speed and monetary compensation.…”
Section: Theoretical Implicationsmentioning
confidence: 99%
See 1 more Smart Citation
“…Lastly, we also contribute to theory by adopting a consumer-centric approach (Esper et al 2020), which allowed us to generate novel customer insights to derive logistics and supply chain management strategy (Esper & Peinkofer, 2017). For example, we explored the efficacy of a new recovery strategy, which focuses on the trade-offs between order fulfillment speed and monetary compensation.…”
Section: Theoretical Implicationsmentioning
confidence: 99%
“…This research takes a consumer‐centric approach (Esper et al 2020) to investigating this issue. We build on a foundational research question: “How do retail customers evaluate and respond to different bundles of logistics service elements associated with stockout recovery after experiencing an in ‐ store stockout .…”
Section: Introductionmentioning
confidence: 99%
“…Meeting consumer needs through retailing is one of LSCM's key outputs (Grant 2012) but if the discipline has lost its way (Esper et al 2020) retailers and their LSCM partners may have missed a significant demographic shift. This reflects a call by Gauri et al (2021) for retailers to evolve through developing consumer-centric formats both online and in physical stores that will lead to integrated channels in future.…”
Section: Changing Consumer Expectationsmentioning
confidence: 99%
“…Indeed, it is unclear how existing constructs are related to service recovery in SCM processes, where dimensions such as speed and flexibility are likely to be interpreted differently (Peinkofer et al, 2022). In addition, the growing debate on a customer-centric perspective of logistics and SCM (Esper et al, 2020) calls for a granular theoretical understanding of service recovery through procedural justice theory (PJT) (Confente et al, 2021).…”
Section: Introductionmentioning
confidence: 99%