“Everything under control?”: Privacy control salience influences both critical processing and perceived persuasiveness of targeted advertising among adolescents

Zarouali, Brahim; Poels, Karolien; Ponnet, Koen; Walrave, Michel

doi:10.5817/cp2018-1-5

Cited by 20 publications

(13 citation statements)

References 63 publications

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“…From the individual perspective, such control can also involve providing false information to the data collector (Miltgen & Smith, 2019). Regarding the personalization process, it includes privacy control menus that allow individuals to opt-out from processing for personalization (meaning not seeing personalized ads; see Zarouali et al, 2018). Finally, regarding data sharing, the literature proposes privacy settings that allow individuals to opt-out from third parties accessing their personal information (Tucker, 2014).…”

Section: ) Examples Of Personalization Processes Include Amentioning

confidence: 99%

“…While high transparency may contribute to higher awareness among individuals, it does not automatically imply higher control. In cases of high transparency and low actual control, the same transparency mechanisms are in place as described above, but they either do not come with the possibility for action by the user (or have very limited options) to stop data collection (Zarouali et al, 2018), or they do not have opt-out signs in the app or web interface that would allow the user to impact the processing for personalization (Joo, 2018).…”

Section: Example 2: High Transparency Low Controlmentioning

confidence: 99%

“…While it is not common to display disclosures but provide no opt-out/privacy control features (actual control), providing such features does not imply high perceived control (Zarouali et al, 2018). Perceived control may be impeded by lack of awareness, no desire to control personalization processes, or lack of ability to exercise control.…”

Section: Example 2: High Transparency Low Controlmentioning

confidence: 99%

“…The growing importance of the transparency and control paradigm in application of personalized marketing communication is also reflected in academic research. The effects that data collection transparency has on users have been investigated (e.g., Aguirre et al, 2015;Kim et al, 2019) as have the ways in which control over data collection impacts users' perceptions and behavior (e.g., Zarouali et al, 2018). Individual control over personal data has also been portrayed as a crucial element of privacy (Altman, 1975).…”

Section: Introductionmentioning

confidence: 99%

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A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework

Segijn

Strycharz

Riegelman

et al. 2021

MaC

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<p>Through various online activities, individuals produce large amounts of data that are collected by companies for the purpose of providing users with personalized communication. In the light of this mass collection of personal data, the transparency and control paradigm for personalized communication has led to increased attention of legislators and academics. However, in the scientific literature no clear definition of personalization transparency and control exists, which could lead to reliability and validity issues, impeding knowledge accumulation in academic research. In a literature review, we analyzed 31 articles and we observed that 1) no clear definitions of personalization transparency or control exist, 2) they are used interchangeably in the literature, 3) collection, processing, and sharing of data are the three objects of transparency and control, and 4) increased transparency does not automatically increase control because first awareness needs to be raised in the individual. Also, the relationship between awareness and control depends on the ability and the desire to control. This study contributes to the field of algorithmic communication by creating a common understanding of the transparency and control paradigm and thus improves validity of the results. Further, it progresses research on the issue by synthesizing existing studies on the topic, presenting the Transparency-Awareness-Control framework, and formulating propositions to guide future research.</p>

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Section: ) Examples Of Personalization Processes Include Amentioning

confidence: 99%

Section: Example 2: High Transparency Low Controlmentioning

confidence: 99%

Section: Example 2: High Transparency Low Controlmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework

Segijn

Strycharz

Riegelman

et al. 2021

MaC

View full text Add to dashboard Cite

show abstract

“…profile targeting; van Reijmersdal et al, 2017). Since the emergence of personalized advertising, a few studies have specifically examined how teenagers respond to such advertising techniques (Walrave et al, 2016;Zarouali et al, 2017Zarouali et al, , 2018b. These studies found that teenagers respond positively to personalized advertising messages, which can have an effect on their attitudes, brand engagement or purchase intentions.…”

Section: Personalized Advertising and Online Data Collection Targeting Teenagersmentioning

confidence: 99%

How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens

Holvoet

Hudders

Herrewijn

2021

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Purpose This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of personalized advertising and the related process of online data collection. In addition, this study aims to examine how this parental responsibility is shaped. Design/methodology/approach A survey among parents (N = 354) of teenagers between the ages of 13 and 17 years was conducted. Findings Exploratory analyses showed that parents are highly concerned about their teens’ exposure to personalized advertising and online data collection, and that they consider themselves and the commercial companies behind these practices as responsible for protecting teenagers. Furthermore, the study showed that parents who believe that their children have higher levels of media skills presume less negative and more positive influences of personalized advertising on their children. The presumed negative influences increase parental concerns and responsibility, while presumed positive influences decrease parental concerns and responsibility. Originality/value Most previous studies on personalized advertising and online data collection were conducted among the teenagers themselves or discussed the regulatory framework concerning this topic. This study, however, focuses on one of the most important socialization agents that could help teenagers cope with these practices. To the best of the authors’ knowledge, this is one of the first studies to examine parents’ views regarding personalized advertising targeting teenagers and it provides insights in how parents perceive their own responsibility.

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Consumer Differences in Chilling Effects

Strycharz¹,

Segijn²

2023

European Advertising Academy

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“Everything under control?”: Privacy control salience influences both critical processing and perceived persuasiveness of targeted advertising among adolescents

Abstract: Abstract

Cited by 20 publications

References 63 publications

A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework

A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework

How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens

Consumer Differences in Chilling Effects

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