“…Anaesthesia has an active social media presence, with initiatives including a regular ‘TweetChat’, where interested parties, including authors, are brought together on one platform to discuss a newly published paper . The recent #Hyperoxia TweetChat, on a paper about evidence for compromised data integrity in studies of liberal peri‐operative inspired oxygen , generated ~60,000 impressions (the number of times Tweets from @Anaes_Journal were seen) on the day of publication. Such initiatives must surely increase attention, citations and the speed with which the benefits from scientific research yield improvements in clinical care, but social media analytics is a new science and it is not yet clear how these metrics should be interpreted.…”