The Qiantang Sag, as one of the East China Sea Shelf Basin’s sags with thick residual Mesozoic strata, has long lacked comprehensive foundational sedimentary research, significantly impeding the understanding of the region’s resource potential and geological history. This study focuses on the Cretaceous strata of the Qiantang Sag, proposing a multi-phase sedimentary model for the Cretaceous Period. Through detailed analysis of the regional geological structure and sedimentary strata, this study unveils the complex sedimentary processes experienced by the Qiantang Sag during the Cretaceous. Utilizing drilling and core data combined with seismic geological interpretation, this study identifies that the western part of the Qiantang Sag predominantly developed alluvial fan and braided river deposits in an arid to semi-arid environment during the Cretaceous. Detrital zircon U-Pb dating analysis provides key information on the provenance areas and sedimentation ages, indicating that the Zhe-Min Uplift was the primary source region for the Qiantang Sag during the Cretaceous. Integrating vertical sedimentary sequences with provenance analysis, this study proposes sedimentary models and reconstructs the paleo-depositional evolution of the Qiantang Sag across different geological periods. During the Early Cretaceous Yushan Period, the region was influenced by intense volcanic activity, while also developing alluvial fan deposits in an arid environment. The Late Cretaceous Minjiang Period was characterized by semi-arid alluvial fan and braided river deposits. In contrast, the subsequent Shimentan Period saw the development of similar deposits, with the possible addition of seasonal lake deposits.