The incorporation of stilbene-derived optical brighteners into baculovirus formulations can substantially enhance virus infectivity and persistence of inoculum in the field. We evaluated the effect of the optical brightener Tinopal UNPA-GX (Sigma Chemical Co.) on the weight, development time, adult emergence and sex ratio of the principal pest of maize in the Americas, Spodoptera frugiperda (J. E. Smith) (Lepidoptera: Noctuidae). Tinopal UNPA-GX was incorporated into semi-synthetic diet at a final concentration of 0.1 or 0.05% (w/v) and larvae of S. frugiperda were individually reared on the Tinopal-treated or an untreated control diet. In both Tinopal treatments, the weights of larvae and pupae were significantly reduced by up to 36 and 13%, respectively. The duration of larval development was increased by up to 30% compared to the controls. Adult emergence was high in all treatments (:/90%) and was not affected by the presence of Tinopal in the diet. Significant differences in the proportion of adult females were observed in the 0.05% Tinopal treatment but not in the control or 0.1% Tinopal treatments. By affecting the integrity of the peritrophic membrane and the rate of sloughing of intestinal epithelial cells, natural pest populations exposed to optical brightener residues from bioinsecticide applications are likely to suffer a reduction in growth rate and other correlates of insect fitness.