Evolución y Análisis de Los Seguidores en Redes Sociales de Las Principales Cuentas de Centros Fitness de España

Valcarce, Manel; Cordeiro, Carlos; Miñambres, Teresa

doi:10.5585/podium.v6i3.224

Cited by 3 publications

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“…Boutique fitness centers are characterized by being small facilities (between 100 and 500 m 2 ) with lower economic investments than other models of fitness centers and whose objective is to offer very specific services and activities aimed at a specific public and population sector [ 5 , 6 ]. The main activity of Boutique fitness centers is the fitness activity taught by a personal trainer, aimed at a small group—no more than ten people—using cardiovascular equipment, strength, and accessories, with an average of between 200 to 400 customers and with a monthly fee of between 50–120 euros [ 6 ]. These fitness facilities are currently one of the main fitness trends in Spain, having increased from four centers in 2010 to 305 in 2017 [ 6 , 7 ], and one of the top ten references worldwide [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

“…The main activity of Boutique fitness centers is the fitness activity taught by a personal trainer, aimed at a small group—no more than ten people—using cardiovascular equipment, strength, and accessories, with an average of between 200 to 400 customers and with a monthly fee of between 50–120 euros [ 6 ]. These fitness facilities are currently one of the main fitness trends in Spain, having increased from four centers in 2010 to 305 in 2017 [ 6 , 7 ], and one of the top ten references worldwide [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

“…Looking for new opportunities and business models in the fitness sector in general and Boutique fitness centers in particular, technology-based service delivery is growing exponentially [ 6 , 7 ]. The reasons behind this increase are the consumer’s desire for self-service, the reduction of costs due to automation, and greater organizational efficiency [ 9 , 10 ].…”

Section: Introductionmentioning

confidence: 99%

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The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps

Fernández

Ruíz

Puyana

et al. 2020

IJERPH

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E-Lifestyles are individual forms of behavior in the digital environment that reflect the values, activities, interests, and opinions of consumers. Likewise, fitness Apps are considered technological tools for promoting physical activity online. Although there are studies related to sports lifestyles, it has not been analyzed yet how e-lifestyles are related to the use of fitness Apps. Based on this, this study represents a step to clarify how e-lifestyles influence different relationships with perceived ease of use, perceived usefulness, attitude, and intentions to use Fitness Apps. Therefore, the objective of the study was to analyze the relationship between the e-lifestyles of consumers of Boutique fitness centers and their relationship with the perceived ease of use, the perceived usefulness, the attitude, and the intention to use Fitness Apps. The sample was 591 customers (378 women and 213 men) of 25 Boutique fitness centers. An online questionnaire was used for data collection. Data was analyzed with confirmatory factor analysis and structural equation model. Findings provide an insight into the importance of e-lifestyles in the intention of using fitness Apps and therefore in promoting physical activity through online fitness services. The results showed positive relationships between e-lifestyles, perceived ease of use, perceived usefulness and attitude toward fitness Apps. Finally, the attitude toward fitness Apps offered a very high predictive value on use intention. This study provides a better understanding of consumer´s intention to use fitness Apps. The conclusions and recommendations for sports managers of fitness centers highlight the importance of e-lifestyles as a predecessor for the use of fitness Apps.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps

Fernández

Ruíz

Puyana

et al. 2020

IJERPH

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“…El uso de las Redes Sociales (en adelante, RRSS) ha aumentado de manera exponencial tanto en la población en general como en el sector empresarial (Valcarce et al, 2017). Las empresas del sector deportivo aprovechan las RRSS como herramienta para alcanzar audiencias nunca vistas, modificando la forma en que se relacionan la oferta y la demanda en el mercado deportivo (Oviedo-García et al, 2015).…”

Section: Introductionunclassified

¿Influye la pandemia del COVID-19 en las redes sociales de eventos no competitivos en edad escolar y adulta? Estudio de caso

Gamonales

León²,

Jiménez

2022

MHSalud

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Las redes sociales son herramientas para mejorar los eventos deportivos. Por ello, el objetivo principal del presente estudio fue analizar los datos estadísticos de participación e impacto de los medios sociales (Facebook, Twitter e Instagram), del evento deportivo “Gimnastrada de Extremadura”, y conocer la influencia de la situación de emergencia y confinamiento provocada por la crisis de la COVID-19 en los mismos para la edición prevista del año 2020. Se analizaron los datos de participación e interacción en las redes sociales, entre los periodos 2016-2017, 2017-2018, 2018-2019 y 2019-2020. Siempre se utilizó la misma estrategia de marketing en todos los medios por internet. Se realizó un análisis descriptivo y exploratorio de los datos. Los resultados mostraron que el número de participantes ha aumentado significativamente, así como los seguidores desde la utilización de las redes sociales, siendo las mujeres las principales participantes y seguidoras. La red social Facebook es el medio utilizado principalmente por los usuarios para conocer y difundir la Gimnastrada de Extremadura en edad escolar y adulta. Por tanto, los resultados evidencian la importancia de conocer las interacciones de seguidores en los medios sociales, con la finalidad de planificar nuevas estrategias de marketing online. Además, a pesar de aplazarse el evento previsto para marzo de 2020, como consecuencia de la pandemia COVID-19, los datos estadísticos de las redes sociales del evento van aumentando cada año. Siendo, el momento de publicación del cartel o suspensión del evento, los instantes que reciben el mayor número de interacciones en las redes sociales.

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Gender representations in fitness advertisements from the #Yoentrenoencasa community

López López,

López-Villar

2024

revVISUAL

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Con el paso de los años la industria del fitness ha aumentado su actividad en redes sociales e Instagram se ha convertido en toda una herramienta de marketing. Este estudio tiene como objetivo analizar las representaciones de género en el contenido compartido por centros de entrenamiento en Instagram bajo la etiqueta #Yoentrenoencasa. Se realizó un análisis temático del contenido visual y de los mensajes lingüísticos de los anuncios fitness de esta comunidad, revelando la reproducción de estereotipos de género ligados al deporte y la perpetuación de roles sexistas, poniendo a mujeres en visiones decorativas frente a los papeles profesionales de hombres.

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Evolución y Análisis de Los Seguidores en Redes Sociales de Las Principales Cuentas de Centros Fitness de España

Cited by 3 publications

References 0 publications

The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps

The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps

¿Influye la pandemia del COVID-19 en las redes sociales de eventos no competitivos en edad escolar y adulta? Estudio de caso

Gender representations in fitness advertisements from the #Yoentrenoencasa community

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