“…There are several concerns with respect to environmental sustainability (Abate, Nielsen, & Nielsen, ; Abolofia, Asche, & Wilen, ; Fischer, Guttormsen, & Smith, ; Quezada & Dresdner, ), even though there is evidence that regulations, when properly implemented and enforced, can address these issues (Osmundsen, Almklov, & Tveterås, ; Tveterås, ) and that aquaculture is a sustainable food production technology compared to many alternatives (Froehlich, Runge, Gentry, Gaines, & Halpern, ). Several studies find a preference for wild seafood (Davidson, Pan, Hu, & Poerwanto, ; C. A. Roheim, Bush, Asche, Sanchirico, & Uchida, ; C. Roheim, Sudhakaran, & Durham, ), although there is some evidence this can be mitigated with ecolabels for some species and in some markets (Bronnmann & Asche, ; Bronnmann & Hoffman, ). However, the development does reflect the global production patterns (Anderson et al, ) and the market development for specific species in specific regions (Dey et al, ), as well as the potential competitive advantages of aquaculture products not only with respect to control over the production process but also with control and efficiency in logistics and marketing (Asche, Cojocaru, & Roth, ; Landazuri‐Tveteraas, Asche, Gordon, & Tveteras, ).…”