Evolution from traditional marketing to digital marketing as a formative process

Abstract

The research was developed in the canton Sucre with the objective of analyzing the evolution of traditional marketing to digital marketing within the training process, to verify how the ability to surprise the consumer has been lost, they have become accustomed to sales and do not focus much more on the customer and his emotions when making a decision about a product or brand since what is important for him is the experience offered by what he consumes. For the collection of information, qualitative and quantitative tools were used, descriptive method, statistical software such as SPSS version 21.0, which allowed to verify that digital marketing helps to use the most appropriate techniques within the digital media to develop a direct and personal communication with