Evolution of Agricultural Marketing Institutions: A Channel Approach

Meulenberg, M.T.G.

doi:10.1007/978-1-4615-6273-3_5

Cited by 12 publications

(7 citation statements)

References 23 publications

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“…This idea is further illustrated by using the notion 'transparency' and 'assurance' interchangeably with 'traceability'. 11 Major impacts from governm ent policy through the reduction of agricultural support programmes, less restrictive trade policies and more stringent food safety, animal welfare and environm ent regulations, were also Outlook on AGRICULTURE Vol 30, No 4 particularly difficult for agriculture as compared with other indu stries. The early systems included identification and registration of cattle herds.…”

Section: Traceability As a Responsementioning

confidence: 99%

“…The need for market orientation has been referred to as the stimulus for the coordination of marketing operations in the food-marketing channel. 11 Major impacts from governm ent policy through the reduction of agricultural support programmes, less restrictive trade policies and more stringent food safety, animal welfare and environm ent regulations, were also Outlook on AGRICULTURE Vol 30, No 4 particularly difficult for agriculture as compared with other indu stries. The main reason for this is that there is a large number of primary producers and produce organizations in the agriculture sector.…”

Section: Definition and Backgroundmentioning

confidence: 99%

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The Emerging Role of Traceability and Information in Demand-Oriented Livestock Production

Verbeke¹

2001

Outlook Agric

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Consumer concerns about food safety in general and meat safety in particular have led to an increased demand for information and transparency in food chains, and acted as the major driver for the development of traceability systems. This paper focuses on the current and future role of traceability in demand-oriented meat and livestock production. Consumer demand for information is taken as the starting point. Information about and practice relating to traceability are reported and illustrated from historical and current experience in Belgium. It was found that organizational and operational aspects of traceability were clearly dealt with. However, questions remain with respect to the management of information flows and the proactive, rather than defensive use of traceability realizations. Key points for future success in livestock production chains pertain to market orientation, substantiation of claimed benefit and effective management of information flows.

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Section: Traceability As a Responsementioning

confidence: 99%

Section: Definition and Backgroundmentioning

confidence: 99%

The Emerging Role of Traceability and Information in Demand-Oriented Livestock Production

Verbeke¹

2001

Outlook Agric

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“…Meulenberg (1997) reviewed major contributions from marketing theory in this field, using the classification of marketing schools by Sheth et al (1988).…”

Section: Contributions From Marketing Theoriesmentioning

confidence: 99%

Voluntary Marketing Institutions in Food Marketing Systems

Meulenberg¹

2000

Agricultural Markets Beyond Liberalization

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“…Several authors have indicated major "drivers" that are, at least partially, responsible for the rapidly evolving food and agribusiness chain and for the recent development of traceability systems in agriculture and food production. The need for market orientation has been referred to as the stimulus for co-ordination of marketing operations in the food-marketing channel (Meulenberg, 1997). Major impacts from government policy through the reduction of agricultural support programs, less restrictive trade policies and more stringent food safety, animal welfare and environment regulations, were also recognised.…”

Section: Definition and Historymentioning

confidence: 99%

Supply Chain Management and Traceability in Pork Chains: The Belgian and South African Case

Verbeke

Doyer

Visser

2002

Agrekon

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Consumer concerns about meat safety have led to an increased demand for information and transparency in food chains, and have acted as the major drivers for the development of traceability systems. This note focuses on the current and future role of supply chain management and traceability in Belgian and South African pork chains. The state of the art related to traceability is briefly reviewed and illustrated with the specific situation and recent developments in Belgium and South Africa. The background and evolution in both countries are similar, though occurring with some time lag. It is found that organisational and operational aspects of traceability are clearly dealt with. However, questions remain with respect to the management of information flows and the pro-active, instead of defensive use of traceability. Key attention points for future success in livestock production chains pertain to market orientation, claimed benefit substantiation and effective management of information flows.

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Evolution of Agricultural Marketing Institutions: A Channel Approach

Cited by 12 publications

References 23 publications

The Emerging Role of Traceability and Information in Demand-Oriented Livestock Production

The Emerging Role of Traceability and Information in Demand-Oriented Livestock Production

Voluntary Marketing Institutions in Food Marketing Systems

Supply Chain Management and Traceability in Pork Chains: The Belgian and South African Case

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