WO3-doping significantly enhances the optical and electrochemical properties of Nb2O5 thin films, making them ideal for optoelectronic applications. This study investigates WO3-doped Nb2O5 thin films deposited via reactive co-sputtering of niobium and tungsten metal targets at room temperature. WO3 concentration was controlled by adjusting the power to the tungsten target. The microstructure, surface morphology, optical, and electrochemical properties of the deposited films were analyzed. X-ray diffraction revealed that the films are polycrystalline, with improved crystallinity as WO3 content increased. Higher doping reduced microstrain and increased grain size. X-ray photoelectron spectroscopy confirmed chemical composition and doping levels. Atomic force microscopy showed uniform surface morphology in pristine films, with increased surface roughness at higher WO3 concentrations. The optical parameters of the thin films were evaluated by measuring their transmittance and reflectance spectra across a wavelength range of 300 to 800 nm. Optical analysis revealed reduced transmittance and reflectance but higher absorption at a 41% WO3 concentration. The absorption coefficient exhibits a redshift in the absorption edge accompanied by a reduction in the energy band gap from 3.75 eV to 3.10 eV as the doping concentration increases. The film with 41% WO3 demonstrated high absorption, low transmittance, and enhanced optical and electrical conductivity. This balance between high conductivity and low transmittance ensures that WO3 doped Nb2O5 thin films can be a suitable material for sensor and solar cell applications. Cyclic voltammetry measurements showed the impact of WO3 doping on cathode current density and total charge density. Remarkably, the best performance was observed for the 41% WO3 doped thin film. Overall, WO3 doping strongly influences the optical and electrochemical properties, indicating that a specific concentration of WO3 in WO3-Nb2O5 mixed oxide thin films holds great potential for electrochromic devices, while also being suitable for use in sensors and solar cells.