The thermal properties of pavement layers made of concrete with varying bulk densities are a particularly interesting topic in the context of development road technologies. If a hybrid layer system is used as a starting point, with thin asphalt layers (from 1 cm to 4 cm) laid on top of a foam concrete layer, thermal properties begin to play a crucial role. The main research problem was to create a test method enabling the assessment of the influence of solar heating on the thermal parameters of the building material, especially cement concrete. For this reason, this paper is concerned specifically with the assessment of a new methodology for testing and calculating the value of the thermal diffusivity coefficient of samples made of concrete varying bulk densities. In this case, using the proprietary concept the authors built a solar simulator using a multi-source lighting system. The analysis of the results of laboratory tests and numerical analyses allowed the authors to observe that there is a strong correlation between the bulk density of samples heated and the thermal diffusivity parameter, which appears in the unidirectional heat transfer equation. The strength of this relationship has been expressed with the coefficient of determination and amounts to 99%. The calculated values of the coefficient of thermal diffusivity for samples made of foam concrete range from 0.16×10−6m2s to 0.52×10−6m2s and are lower (from 2.5 to 8 times) than the value determined for samples made of typical cement concrete.