Evolving Paradigms of Manufacturing: From Mass Production to Mass Customization and Personalization

Hu, S. Jack

doi:10.1016/j.procir.2013.05.002

Cited by 351 publications

(181 citation statements)

References 11 publications

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“…The findings of the study also suggest that the role of customers is converging to a step that was defined as "co-designer." Moreover, our case complies with Hu's (2013) assertion that emphasizes consumer participation as a crucial element in the emerging manufacturing paradigm. Prototypes powered by 3D printing technology and virtual reality are critical to enable such level of personalization.…”

Section: Resultssupporting

confidence: 86%

“…However, the demand in the market is far beyond the promising innovations of mechanics, and the manufacturing technology is challenged by the customer expectations that diversify more than ever. Hu (2013) pointed out that in today's flexible and reconfigurable manufacturing systems, high variety in the final assembly is created through the combinational assembly to achieve the economies of scale; and argued that the consumer has a limited role when choosing the module combinations instead of obtaining exactly product he/she desires. However, with the emerging technological disruptions, consumers' willingness to be involved in product design becomes the key driver of emerging manufacturing paradigm, which is called personalization (Hu, 2013).…”

Section: Customization and Personalization In Automotive Industry: Currmentioning

confidence: 99%

“…Hu (2013) pointed out that in today's flexible and reconfigurable manufacturing systems, high variety in the final assembly is created through the combinational assembly to achieve the economies of scale; and argued that the consumer has a limited role when choosing the module combinations instead of obtaining exactly product he/she desires. However, with the emerging technological disruptions, consumers' willingness to be involved in product design becomes the key driver of emerging manufacturing paradigm, which is called personalization (Hu, 2013). Arora et al (2008) claimed that customization is applied in a variety of industries including the automotive industry; moreover, the strategic advantage offered by customization is greater where product differentiation is hard but crucial.…”

Section: Customization and Personalization In Automotive Industry: Currmentioning

confidence: 99%

See 2 more Smart Citations

From mass customization to product personalization in automotive industry: potentials of industry 4.0

Kabasakal¹,

Keskin²,

Ventura³

et al. 2017

Pressacademia

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Purpose-Industry 4.0 involves a paradigm shift in marketing management as well as operations management. The recent literature identifies a transformation from mass customization to mass personalization. The purpose of this study is to explore the transformation addressing the Industry 4.0 concepts and recent progress in the automotive industry. Methodology-This study is an exploratory research utilizing case study method. Interviews were carried out with one of the leading automotive brands. Data were analyzed through descriptive analysis. Findings-The case study identifies the product decisions with a focus on customization and personalization themes. Customers' involvement in design process is emphasized as well as customer data for a more customer-oriented strategy. The findings suggest that disruptive technologies provide a basis for mass-personalization strategy. Conclusion-Our case study demonstrates that automotive industry is one of the leading industries that prioritize customer preferences. The customization is achieved through numerous options supported by generic architectures. Nevertheless, personalization represents a higher degree of one-to-one marketing vision. Industry 4.0 contributes to such vision with emerging technologies that facilitate collection and analysis of customer and provide more personalized experience.

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Section: Resultssupporting

confidence: 86%

Section: Customization and Personalization In Automotive Industry: Currmentioning

confidence: 99%

Section: Customization and Personalization In Automotive Industry: Currmentioning

confidence: 99%

See 1 more Smart Citation

From mass customization to product personalization in automotive industry: potentials of industry 4.0

Kabasakal¹,

Keskin²,

Ventura³

et al. 2017

Pressacademia

View full text Add to dashboard Cite

show abstract

“…• An ever increasing customisation of products and short lifecycle, which requires an increase in the flexibility of production means (one unique system must handle all the product diversity and operations) [2,3]. Robots fit perfect in this topic due to their polyvalence; robot programs can adapt to the customisations of the products.…”

Section: Introductionmentioning

confidence: 99%

Enhanced Flexibility and Reusability Through State Machine Based Architectures for Multisensor Intelligent Robotics

Herrero¹,

Outón²,

Puerto³

et al. 2017

Preprint

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This paper presents a state machine based architecture which enhances flexibility and reusability of industrial robots, more concretely dual-arm multisensor robots. The proposed architecture, in addition to allowing absolute control of the execution, eases the programming of new applications by increasing the reusability of the developed modules. Through an easy-to-use graphical user interface, operators are able to create, modify, reuse and maintain industrial processes increasing the flexibility of the cell. Moreover, the proposed approach is applied in a real use case in order to demonstrate its capabilities and feasibility in industrial environments. A comparative analysis is presented for evaluating presented approach versus traditional robot programming techniques.

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“…That may be seen the most interesting and perspective research line that penetrates in all possible business spheres: customization [Hu, 2013;Chen et al, 2015], customer loyalty and trust, networking [Geissbauer, Vedso, Schrauf, 2016] and many other. The issues of business models have received a crucial attention.…”

Section: Introductionmentioning

confidence: 99%

Digital Manufacturing: New Challenges for Marketing and Business Models

Daviy

Paklina

Prokofyeva³

2017

RMJ

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This paper is aimed at identifying the role of digital manufacturing in changes of marketing activities of industrial companies from the point of view of a business management system. Authors define and conceptualize the notion of "digital manufacturing". Research design is based on the Deloitte Company methodology based on value creation approach. Customers, product, economics of production, and value chain are essential methodology parameters. Our analysis shows that implementation of digital manufacturing will necessarily significantly change entire business model and marketing activity of the company. The main drivers of this process are building and maintaining relationship with customers and new opportunities related to product design and production. Interaction with customers without intermediaries, customers' involvement in the processes of new products development, new technical possibilities of creating personalized product-service solution are main changes in marketing activities caused by the implementation of digital manufacturing at the company.

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Evolving Paradigms of Manufacturing: From Mass Production to Mass Customization and Personalization

Cited by 351 publications

References 11 publications

From mass customization to product personalization in automotive industry: potentials of industry 4.0

From mass customization to product personalization in automotive industry: potentials of industry 4.0

Enhanced Flexibility and Reusability Through State Machine Based Architectures for Multisensor Intelligent Robotics

Digital Manufacturing: New Challenges for Marketing and Business Models

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