eWOM credibility on social networking sites: A framework

Moran, Gillian; Muzellec, Laurent

doi:10.1080/13527266.2014.969756

Cited by 109 publications

(111 citation statements)

References 60 publications

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“…However, the literature on online communities has yet to address the interplay of social networks and interactions within these communities (Van Den Bulte and Wuyts, ). As consumer virtual networks (e.g., Facebook) continue to grow (Belch et al ., ; O'Sullivan, ) and peer‐to‐peer communications gain more popularity (Moran and Muzellec, ), the issue of whether consumers exhibit similar levels of behavior in online networks is gaining in importance. Thus, it is beneficial to examine whether market mavens experience differing levels of stress and satisfaction in networks that operate online.…”

Section: Discussionmentioning

confidence: 99%

The satisfaction and stress of being a market maven: A social network perspective

Lee

Leizerovici

Zhang

2015

J of Consumer Behaviour

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Compared with the average consumer, market mavens possess a unique set of characteristics including a greater depth of knowledge of the marketplace and its products, as well as a strong social network. Based on a field study of an emerging social network of Canadian undergraduate students (N = 71), we examine the level of satisfaction and stress that market mavens experience as a result of their network participation. First, market mavens (versus non‐mavens) are more satisfied with their network if they occupy central network positions. Simultaneously, however, mavens incur more stress if they occupy these central positions. Further, market mavens have a lower rate of network growth and build a more a selective network of like‐minded others over time. This suggests that market mavens seek to interact with other market mavens more so than with non‐mavens about product‐related and market‐related information. Together, we provide new insights into the personal outcomes of market mavens' network positions and their networking behavior. Copyright © 2015 John Wiley & Sons, Ltd.

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Section: Discussionmentioning

confidence: 99%

The satisfaction and stress of being a market maven: A social network perspective

Lee

Leizerovici

Zhang

2015

J of Consumer Behaviour

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“…Included are interactions with the brand itself and with content generated by the company, with other consumers who have experiences with the brand themselves and even those who do not (Barnes & Jacobsen, 2014;Chu & Kim, 2011;Kozinets, Valck, Wojnicki, & Wilner, 2010). Therefore, of great interest to researchers and marketers is the impact of credible (See-To & Ho, 2014;Wang, Cunningham, & Eastin, 2015) WOM and eWOM on purchase intention (Alalwan, 2018;East, Hammond, & Lomax, 2008;Erkan & Evans, 2016;Kapoor et al, 2018;Moran & Muzellec, 2017;You, Vadakkepatt, & Joshi, 2015).…”

Section: Devereux Et Almentioning

confidence: 99%

Consumer engagement on social media: Evidence from small retailers

Devereux

Grimmer

2019

J of Consumer Behaviour

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This study investigates which characteristics of the social media posts of small firms in Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis of small retail firms’ social media postings (Facebook, Instagram and Twitter) (N = 2,607) illustrate the importance of the content of the post (i.e., businesses‐related vs. non‐business‐related), the activity (i.e., text, image or video), the time of day of the posting and the platform on which the activity was posted, in eliciting responses from followers. Results show Facebook received significantly higher levels of engagement, compared with Twitter and Instagram. Contrary to expectations, the specific day of the week did not have any impact on levels of engagement. This research demonstrates how small businesses can improve their use of social media marketing to engage more effectively with customers and followers.

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“…Digital technologies have changed the way consumers decide whether or not to purchase (Moran and Muzellec 2014). Online retailers place considerable emphasis on consumer trust, since online shoppers are more reluctant to purchase the products in which they are interested (Park et al 2012).…”

Section: Consumer Trustmentioning

confidence: 99%

Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing

Παππάς

2015

Journal of Marketing Communications

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Pappas, Nikolaos (2015) Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing. Journal of Marketing Communications. ISSN 1352-7266 Downloaded from: http://sure.sunderland.ac.uk/6489/ Usage guidelinesPlease refer to the usage guidelines at http://sure.sunderland.ac.uk/policies.html or alternatively contact sure@sunderland.ac.uk.The effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing ABSTRACT The paper focuses on website vendors and on three fundamental aspects which influence price quality and trust, the major factors that affect purchasing intentions amongst online consumers. The three fundamental aspects in question are: perceived benefits, risks, and confusion due to over-choice. The purpose of the study is to examine the influence of these three aspects on consumers' trust and their online purchasing intentions, and also to evaluate their interrelationship with marketing activities. Using the Theory of Planned Behaviour, the research focuses on holidaymakers (N=735) who bought at least one component of their vacation using the Internet. The research implements Confirmatory Factor Analysis (CFA) and uses Structural Equation Modelling. The findings indicate the importance of direct marketing and of the brand names of e-retailers and products. They also pinpoint the significance of online buying convenience and of the provision of sufficient product information. Moreover they reveal the influence of safety and security issues, of the instilment of trust, and of price and quality in relation to purchasing intentions. The research contributes to a better understanding of online tourism decision making, it identifies website vendor characteristics which are important to online consumers, and presents a number of managerial implications.

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eWOM credibility on social networking sites: A framework

Cited by 109 publications

References 60 publications

The satisfaction and stress of being a market maven: A social network perspective

The satisfaction and stress of being a market maven: A social network perspective

Consumer engagement on social media: Evidence from small retailers

Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing

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