Ex-ante evaluation of disruptive susceptibility in established value networks—When are markets ready for disruptive innovations?

A Bricolage Perspective on Technological Innovation in Emerging Markets

“…"EVs have the smell of a disruptive technology" [30, p. 189] in addition to being a discontinuous innovation. While IC cars are far superior to EVs in terms of performance along mainstream attributes such as top speed and driving range with one charge, it is becoming increasingly evident that current performance levels of IC cars far exceed their practical applicability (see [36], [37]). Their advertised top-speeds far exceed the permissible legal speed-limits in most countries [37].…”

“…While IC cars are far superior to EVs in terms of performance along mainstream attributes such as top speed and driving range with one charge, it is becoming increasingly evident that current performance levels of IC cars far exceed their practical applicability (see [36], [37]). Their advertised top-speeds far exceed the permissible legal speed-limits in most countries [37]. Moreover, studies have also shown that on average, two-leg car journeys taken for many private or business activities do not exceed 50 miles [36], thereby making 300-mile driving ranges on a single fuelling irrelevant for a significant number of practical commuting patterns.…”

“…Moreover, studies have also shown that on average, two-leg car journeys taken for many private or business activities do not exceed 50 miles [36], thereby making 300-mile driving ranges on a single fuelling irrelevant for a significant number of practical commuting patterns. Such performance "overshooting" or "oversupply" [30] suggests that the global automobile market may be ripe for disruption by innovative technologies [30], [37]. Yet, the adoption rate of EV technology is still not very high.…”

Identifying the Disruptive Potential of the Sustainable Innovation E-Mobility

“…Klenner et al identified the following determinants of increasing the disruptive potential of innovation [9]: low number of firm entries and exits; constant competitors; high market concentration; small number of low-end offers; high market share shifts; less disposition to buy; high value network size; change in value chains; high market entry barriers and benefits; low customer loyalty; high degree of lobbying; and exogenous shocks.…”

“…Ecological and social reasons for the development of e-mobility depend of and influence the corporate identity, vision, reputation and image of a company. Determinants of the disruptive potential in this dimension are a low number of firm entries and exits; constant competitors; high market concentration; small number of low-end offers; high value network size; and a change in value chains [7], [9].…”