Ex ante identification of disruptive innovations in the software industry applied to web applications: The case of Microsoft's vs. Google's office applications

Existing Knowledge Assets and Disruptive Innovation: The Role of Knowledge Embeddedness and Specificity

“…Case studies from Rafii and Kampas [10], Husig and Hipp [11], and Keller and Hüsig [12] found that disruptive innovation can be seen either as a threat or opportunity. When a disruptive product is introduced, but does not erode the existing market space, it will be perceived as an opportunity to expand into emerging markets.…”

Digitale Transformation

“…Die Ergebnisse von Hildebrandt et al (2015) zeigen, dass Offenheit gegenüber externen Marktteilnehmern und Wissen die Entwicklung von digitalen Innovationen unterstützt . Entsprechend der Theorie zu disruptiven Innovationen können digitale Innovationen die Geschäftsleistung erhöhen und zu einem besseren Nutzungserlebnis führen (Keller & Hüsig, 2009 . Ausgehend vom Paradoxon organisatorischer Ambidextrie zeigen sie Organisationen, die gleichzeitig aktuelle Ressourcen ausschöpfen, während sie in neue Fä-higkeiten investieren müssen (Gregory, Keil, Muntermann, & Mähring, 2015).…”

Exploring value creation from corporate-foresight activities

“…The challenge with disruptive innovations comes from their systemic nature; i.e., they unfold their disruptive power only through interaction of different factors which, assessed individually, would not seem threatening [59]. That means that corporate foresight should utilize methods-such as the scenario technique-that can observe and interpret systemic effects [60][61][62].…”