We introduce a family of lattice-gas models of flocking, whose thermodynamically consistent dynamics admits a proper equilibrium limit at vanishing self-propulsion. These models are amenable to an exact coarse-graining which allows us to study their hydrodynamic behavior analytically. We show that the equilibrium limit here belongs to the universality class of Model C, and that it generically exhibits tricritical behavior. Self-propulsion has a non-perturbative effect on the phase diagram, yielding novel phase behaviors depending on the type of aligning interactions. For aligning interaction that increase monotonically with the density, the tricritical point diverges to infinite density reproducing the standard scenario of a discontinuous flocking transition accompanied by traveling bands. In contrast, for models where the aligning interaction is non-monotonic in density, the system can exhibit either (the nonequilibrium counterpart of) an azeotropic point, associated with a continuous flocking transition, or a state with counterpropagating bands.