“…Considering that over 50% of the world's population is made up of women, the stronger persistence of women into the AEC profession could reduce workforce shortages, improve gender diversity, and enhance the innovation and development of more gender friendly AEC products and services. Women underrepresentation in engineering and technology professions is not due to their lack of cognitive ability, but as a result of the socialization and learning processes which influence their identities and career choices (Ofori-Boadu, 2018a;Ofori-Boadu, 2018b;Porter & Ofori-Boadu, 2018). Cultural stereotyping and negative imagery such as dirty hands, old boys' network, and negative female images discourage younger girls from making career choices that lead into male-dominated STEM professions (Phipps, 2001).…”