2023
DOI: 10.26437/ajar.v9i2.565
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Examination of Guests’ Choice For Star-Rated Hotels in Ghana

N. A. Sarkodie,
C. Gyeduah,
P. Kyei
et al.

Abstract: Purpose: This study was conducted to investigate the factors that impact guests’ choice of star-rated hotels in Ghana. Design/Methodology/Approach: A survey and questionnaire were used to collect data from 100 guests from 10 selected star-rated hotels. The guests were selected using a convenience sampling technique. The data collected were analyzed using descriptive and inferential statistics. Findings:  The survey found that the primary factors influencing customers' decisions on star-rated hotels… Show more

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“…Octavini & Wardana,Eksplorasi Persepsi Konsumen Melalui Studi Komparatif … 369 Dalam beberapa tahun terakhir, konsumen Indonesia semakin sadar akan kualitas lingkungan belanja mereka. Faktor-faktor seperti kebersihan, keramahan staf, dan kenyamanan fasilitas turut mempengaruhi keputusan berbelanja (Sarkodie et al, 2023). Indomaret dan Alfamart menyadari pentingnya faktor-faktor ini dan telah melakukan berbagai upaya untuk meningkatkan standar layanan mereka.…”
Section: Pendahuluanunclassified
“…Octavini & Wardana,Eksplorasi Persepsi Konsumen Melalui Studi Komparatif … 369 Dalam beberapa tahun terakhir, konsumen Indonesia semakin sadar akan kualitas lingkungan belanja mereka. Faktor-faktor seperti kebersihan, keramahan staf, dan kenyamanan fasilitas turut mempengaruhi keputusan berbelanja (Sarkodie et al, 2023). Indomaret dan Alfamart menyadari pentingnya faktor-faktor ini dan telah melakukan berbagai upaya untuk meningkatkan standar layanan mereka.…”
Section: Pendahuluanunclassified